Comparing Honest (HNST) & The Competition

Honest (NASDAQ:HNSTGet Rating) is one of 49 publicly-traded companies in the “Catalog & mail-order houses” industry, but how does it compare to its peers? We will compare Honest to similar companies based on the strength of its dividends, institutional ownership, risk, profitability, analyst recommendations, valuation and earnings.

Earnings & Valuation

This table compares Honest and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Honest $318.64 million -$38.68 million -9.83
Honest Competitors $15.72 billion $855.51 million -8.25

Honest’s peers have higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


This table compares Honest and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Honest -12.14% -51.77% -14.61%
Honest Competitors -8.24% -24.41% -3.80%

Institutional & Insider Ownership

69.2% of Honest shares are owned by institutional investors. Comparatively, 64.0% of shares of all “Catalog & mail-order houses” companies are owned by institutional investors. 29.0% of shares of all “Catalog & mail-order houses” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Honest and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest 1 3 5 0 2.44
Honest Competitors 289 1258 3358 63 2.64

Honest currently has a consensus target price of $9.78, indicating a potential upside of 116.40%. As a group, “Catalog & mail-order houses” companies have a potential upside of 42.53%. Given Honest’s higher possible upside, equities research analysts plainly believe Honest is more favorable than its peers.


Honest peers beat Honest on 10 of the 12 factors compared.

About Honest (Get Rating)

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.

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