Reed’s (REED) & The Competition Head to Head Survey

Reed’s (NASDAQ:REED – Get Rating) is one of 18 publicly-traded companies in the “Bottled & canned soft drinks” industry, but how does it compare to its rivals? We will compare Reed’s to similar businesses based on the strength of its analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Valuation & Earnings

This table compares Reed’s and its rivals gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Reed’s	$49.60 million	-$16.40 million	-1.67
Reed’s Competitors	$5.73 billion	$412.51 million	-99.21

Reed’s’ rivals have higher revenue and earnings than Reed’s. Reed’s is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares Reed’s and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Reed’s	-33.07%	-187.58%	-67.39%
Reed’s Competitors	3.91%	0.12%	2.03%

Risk & Volatility

Reed’s has a beta of 1.34, meaning that its share price is 34% more volatile than the S&P 500. Comparatively, Reed’s’ rivals have a beta of 1.10, meaning that their average share price is 10% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for Reed’s and its rivals, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reed’s	0	0	2	0	3.00
Reed’s Competitors	216	760	1020	36	2.43

Reed’s presently has a consensus target price of $1.05, indicating a potential upside of 269.72%. As a group, “Bottled & canned soft drinks” companies have a potential upside of 34.60%. Given Reed’s’ stronger consensus rating and higher probable upside, research analysts clearly believe Reed’s is more favorable than its rivals.

Insider and Institutional Ownership

30.8% of Reed’s shares are owned by institutional investors. Comparatively, 51.0% of shares of all “Bottled & canned soft drinks” companies are owned by institutional investors. 9.3% of Reed’s shares are owned by insiders. Comparatively, 17.2% of shares of all “Bottled & canned soft drinks” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Reed’s rivals beat Reed’s on 8 of the 13 factors compared.

Reed’s Company Profile (Get Rating)

Reed’s, Inc. engages in the provision of carbonated and non-carbonated beverages. Its product lines include Reed’s Ginger Brews, Virgil’s Root Beer, and Flying Caldron Butterscotch Beer. The company was founded by Christopher J. Reed in June 1987 and is headquartered in Norwalk, CT.