Reed’s (REED) versus Its Rivals Financial Analysis

Reed’s (NASDAQ:REED – Get Rating) is one of 18 publicly-traded companies in the “Bottled & canned soft drinks” industry, but how does it compare to its peers? We will compare Reed’s to related companies based on the strength of its analyst recommendations, dividends, valuation, profitability, earnings, risk and institutional ownership.

Analyst Ratings

This is a summary of current recommendations for Reed’s and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reed’s	0	0	2	0	3.00
Reed’s Competitors	216	760	1020	36	2.43

Reed’s presently has a consensus price target of $1.05, indicating a potential upside of 269.72%. As a group, “Bottled & canned soft drinks” companies have a potential upside of 34.37%. Given Reed’s’ stronger consensus rating and higher possible upside, equities analysts plainly believe Reed’s is more favorable than its peers.

Earnings and Valuation

This table compares Reed’s and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Reed’s	$49.60 million	-$16.40 million	-1.67
Reed’s Competitors	$5.73 billion	$413.32 million	-99.19

Reed’s’ peers have higher revenue and earnings than Reed’s. Reed’s is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Insider & Institutional Ownership

30.8% of Reed’s shares are held by institutional investors. Comparatively, 51.0% of shares of all “Bottled & canned soft drinks” companies are held by institutional investors. 9.3% of Reed’s shares are held by company insiders. Comparatively, 17.0% of shares of all “Bottled & canned soft drinks” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Reed’s and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Reed’s	-33.07%	-187.58%	-67.39%
Reed’s Competitors	3.91%	0.12%	2.03%

Volatility and Risk

Reed’s has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Reed’s’ peers have a beta of 1.10, indicating that their average stock price is 10% more volatile than the S&P 500.

Summary

Reed’s peers beat Reed’s on 8 of the 13 factors compared.

About Reed’s (Get Rating)

Reed's, Inc. develops, manufactures, and sells natural hand-crafted beverages in the craft specialty foods industry in the United States, Canada, Asia, Europe, Australia, and South America. Its products include Reed's craft ginger beers; Virgil's craft sodas; Ginger Candy; and Virgil's zero sugar sodas. Reed's, Inc. sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants through distributors and independent distributor partners, as well as directly. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.