Baozun Inc. (NASDAQ:BZUN) Given Average Recommendation of “Hold” by Brokerages

Shares of Baozun Inc. (NASDAQ:BZUNGet Rating) have earned a consensus recommendation of “Hold” from the ten research firms that are covering the stock, Marketbeat reports. Two equities research analysts have rated the stock with a sell rating, four have assigned a hold rating and one has assigned a buy rating to the company. The average 12 month target price among brokers that have updated their coverage on the stock in the last year is $18.47.

Several brokerages have commented on BZUN. HSBC dropped their price target on Baozun from $14.50 to $8.00 and set a “hold” rating on the stock in a research report on Friday, March 11th. JPMorgan Chase & Co. downgraded Baozun from an “overweight” rating to an “underweight” rating and set a $5.00 price target on the stock. in a research report on Monday, March 14th. StockNews.com began coverage on Baozun in a research report on Thursday, March 31st. They issued a “hold” rating on the stock. Credit Suisse Group raised Baozun from an “underperform” rating to a “neutral” rating and set a $8.30 price target on the stock in a research report on Friday, March 11th. Finally, Zacks Investment Research downgraded Baozun from a “hold” rating to a “sell” rating in a research report on Monday.

Shares of BZUN stock opened at $7.73 on Wednesday. The stock’s 50 day simple moving average is $9.25 and its 200 day simple moving average is $13.21. The company has a debt-to-equity ratio of 0.33, a quick ratio of 1.70 and a current ratio of 1.93. Baozun has a twelve month low of $5.41 and a twelve month high of $38.15. The company has a market capitalization of $537.99 million, a price-to-earnings ratio of -16.10, a PEG ratio of 0.21 and a beta of 1.14.

Baozun (NASDAQ:BZUNGet Rating) last issued its quarterly earnings data on Thursday, March 10th. The technology company reported ($0.02) earnings per share for the quarter, missing the Zacks’ consensus estimate of $0.01 by ($0.03). Baozun had a negative net margin of 2.34% and a negative return on equity of 3.68%. The company had revenue of $3.17 billion during the quarter, compared to the consensus estimate of $3.18 billion. During the same period in the previous year, the business posted $0.49 earnings per share. The firm’s revenue was down 5.2% on a year-over-year basis. On average, analysts forecast that Baozun will post 0.91 EPS for the current fiscal year.

Several institutional investors and hedge funds have recently added to or reduced their stakes in BZUN. Goldman Sachs Group Inc. increased its position in shares of Baozun by 211.9% during the fourth quarter. Goldman Sachs Group Inc. now owns 1,867,057 shares of the technology company’s stock valued at $25,952,000 after purchasing an additional 1,268,369 shares during the period. Credit Suisse AG boosted its stake in Baozun by 68.8% in the 4th quarter. Credit Suisse AG now owns 2,514,108 shares of the technology company’s stock valued at $34,947,000 after buying an additional 1,024,590 shares in the last quarter. Linden Advisors LP boosted its stake in Baozun by 121.5% in the 3rd quarter. Linden Advisors LP now owns 1,158,700 shares of the technology company’s stock valued at $20,312,000 after buying an additional 635,581 shares in the last quarter. Schroder Investment Management Group boosted its stake in Baozun by 213.5% in the 3rd quarter. Schroder Investment Management Group now owns 925,353 shares of the technology company’s stock valued at $5,408,000 after buying an additional 630,169 shares in the last quarter. Finally, Millennium Management LLC boosted its stake in Baozun by 3,072.1% in the 4th quarter. Millennium Management LLC now owns 615,480 shares of the technology company’s stock valued at $8,555,000 after buying an additional 596,077 shares in the last quarter. Institutional investors and hedge funds own 53.21% of the company’s stock.

About Baozun (Get Rating)

Baozun Inc provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment.

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Analyst Recommendations for Baozun (NASDAQ:BZUN)

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