Critical Analysis: Vacasa (NASDAQ:VCSA) versus Rollins (NYSE:ROL)

Vacasa (NASDAQ:VCSAGet Rating) and Rollins (NYSE:ROLGet Rating) are both business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.


This table compares Vacasa and Rollins’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vacasa N/A N/A -2.70%
Rollins 14.47% 31.49% 17.31%

Insider & Institutional Ownership

66.1% of Vacasa shares are held by institutional investors. Comparatively, 39.3% of Rollins shares are held by institutional investors. 53.1% of Rollins shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings for Vacasa and Rollins, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vacasa 0 3 5 0 2.63
Rollins 0 1 0 0 2.00

Vacasa presently has a consensus target price of $12.00, indicating a potential upside of 60.64%. Rollins has a consensus target price of $40.00, indicating a potential upside of 15.91%. Given Vacasa’s stronger consensus rating and higher probable upside, equities analysts clearly believe Vacasa is more favorable than Rollins.

Earnings and Valuation

This table compares Vacasa and Rollins’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vacasa $889.06 million 3.65 -$142.03 million N/A N/A
Rollins $2.42 billion 7.01 $350.69 million $0.71 48.61

Rollins has higher revenue and earnings than Vacasa.


Rollins beats Vacasa on 7 of the 11 factors compared between the two stocks.

About Vacasa (Get Rating)

Vacasa, Inc. operates vacation rental management platform in North America, Belize, and Costa Rica. The company enables guests to search, discover, and book its properties on and the Vacasa Guest App. It also provides services to buy and sell vacation homes through its network of real estate agents. The company was founded in 2009 and is headquartered in Portland, Oregon.

About Rollins (Get Rating)

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers traditional and baiting termite protection, as well as ancillary services. It serves clients directly, as well as through franchisee operations. Rollins, Inc. was incorporated in 1948 and is headquartered in Atlanta, Georgia.

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