Comparing American Public Education (NASDAQ:APEI) and Kuke Music (NYSE:KUKE)

American Public Education (NASDAQ:APEIGet Rating) and Kuke Music (NYSE:KUKEGet Rating) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, valuation, profitability, risk and dividends.

Insider & Institutional Ownership

94.2% of American Public Education shares are owned by institutional investors. Comparatively, 0.9% of Kuke Music shares are owned by institutional investors. 1.6% of American Public Education shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Risk and Volatility

American Public Education has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500. Comparatively, Kuke Music has a beta of -0.19, meaning that its share price is 119% less volatile than the S&P 500.

Earnings and Valuation

This table compares American Public Education and Kuke Music’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
American Public Education $418.80 million 0.93 $17.75 million $1.01 20.55
Kuke Music $47.39 million 2.25 -$9.02 million ($0.31) -11.64

American Public Education has higher revenue and earnings than Kuke Music. Kuke Music is trading at a lower price-to-earnings ratio than American Public Education, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current ratings for American Public Education and Kuke Music, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Public Education 0 0 1 0 3.00
Kuke Music 0 0 0 0 N/A

American Public Education currently has a consensus target price of $26.00, indicating a potential upside of 25.24%. Given American Public Education’s higher possible upside, equities analysts plainly believe American Public Education is more favorable than Kuke Music.


This table compares American Public Education and Kuke Music’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
American Public Education 4.24% 4.37% 2.98%
Kuke Music -18.69% -1.47% -1.23%


American Public Education beats Kuke Music on 12 of the 13 factors compared between the two stocks.

About American Public Education (Get Rating)

American Public Education, Inc., together with its subsidiaries, provides online and campus-based postsecondary education. The company operates through three segments: American Public University System, Rasmussen University, and Hondros College of Nursing. It offers 130 degree programs and 111 certificate programs in various fields of study, including business administration, health science, technology, criminal justice, education, and liberal arts, as well as national security, military studies, intelligence, and homeland security. The company also provides nursing-and health sciences-focused postsecondary education, diploma in practical nursing, an associate degree in nursing, and an associate degree in medical laboratory technology. American Public Education, Inc. was incorporated in 1991 and is headquartered in Charles Town, West Virginia.

About Kuke Music (Get Rating)

Kuke Music Holding Limited, through its subsidiaries, provides classical music licensing, subscription, and education services in China. It operates through two segments, Subscription, Licensing and Smart Education Business; and Music Events Business. The Subscription, Licensing and Smart Education Business segment distributes commercial copyrights and offers music education solutions. The Music Events Business segment is involved in the provision of music festival events and music performance services. The company licenses its music content primarily to online music entertainment platforms and digital music service providers, as well as film and TV production companies, airlines, and smart hardware companies. As of September 30, 2020, it had 743 institutional subscribers, including 444 universities and music conservatories, as well as 299 public libraries. Kuke Music Holding Limited was founded in 2002 and is headquartered in Beijing, China.

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