Honest (HNST) versus The Competition Head-To-Head Analysis

Honest (NASDAQ:HNSTGet Rating) is one of 49 public companies in the “Catalog & mail-order houses” industry, but how does it contrast to its peers? We will compare Honest to similar businesses based on the strength of its institutional ownership, profitability, analyst recommendations, valuation, dividends, earnings and risk.


This table compares Honest and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Honest -12.14% -51.77% -14.61%
Honest Competitors -8.24% -24.41% -3.80%

Analyst Ratings

This is a summary of recent ratings and price targets for Honest and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest 1 3 5 0 2.44
Honest Competitors 295 1262 3364 63 2.64

Honest presently has a consensus target price of $9.78, indicating a potential upside of 134.00%. As a group, “Catalog & mail-order houses” companies have a potential upside of 49.46%. Given Honest’s higher possible upside, equities analysts plainly believe Honest is more favorable than its peers.

Institutional and Insider Ownership

69.2% of Honest shares are owned by institutional investors. Comparatively, 63.1% of shares of all “Catalog & mail-order houses” companies are owned by institutional investors. 28.4% of shares of all “Catalog & mail-order houses” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Honest and its peers revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Honest $318.64 million -$38.68 million -9.09
Honest Competitors $15.72 billion $855.51 million -6.50

Honest’s peers have higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


Honest peers beat Honest on 9 of the 11 factors compared.

Honest Company Profile (Get Rating)

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.

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