Better Choice (NASDAQ:BTTR) and Gemini Group Global (OTCMKTS:GMNI) Critical Survey

Better Choice (NASDAQ:BTTRGet Rating) and Gemini Group Global (OTCMKTS:GMNIGet Rating) are both retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, dividends, risk, profitability, analyst recommendations and institutional ownership.

Analyst Ratings

This is a breakdown of current ratings and price targets for Better Choice and Gemini Group Global, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Better Choice 0 0 3 0 3.00
Gemini Group Global 0 0 0 0 N/A

Better Choice presently has a consensus target price of $6.50, indicating a potential upside of 188.89%. Given Better Choice’s higher probable upside, analysts plainly believe Better Choice is more favorable than Gemini Group Global.

Volatility & Risk

Better Choice has a beta of -0.74, meaning that its stock price is 174% less volatile than the S&P 500. Comparatively, Gemini Group Global has a beta of -0.22, meaning that its stock price is 122% less volatile than the S&P 500.

Valuation & Earnings

This table compares Better Choice and Gemini Group Global’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Better Choice $46.01 million 1.44 $3.39 million $0.24 9.38
Gemini Group Global N/A N/A N/A N/A N/A

Better Choice has higher revenue and earnings than Gemini Group Global.


This table compares Better Choice and Gemini Group Global’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Better Choice 7.36% -76.94% -30.74%
Gemini Group Global N/A N/A N/A

Institutional and Insider Ownership

19.0% of Better Choice shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Better Choice beats Gemini Group Global on 5 of the 8 factors compared between the two stocks.

About Better Choice (Get Rating)

Better Choice Company Inc. operates as an animal health and wellness company. It offers raw-diet dog food and treats, naturally formulated premium kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements, and grooming aids. The company provides its products for dogs, cats, and pet parents under the Halo, TruDog, and Rawgo! brand names. Better Choice Company Inc. primarily sells its products through its online portal, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, Australia, and Asia. The company was founded in 1986 and is headquartered in Oldsmar, Florida.

About Gemini Group Global (Get Rating)

Gemini Group Global Corp. manufactures and distributes electronic cigarettes, e-liquid, and mods. Its products include prohibition juice, wildcat juice, moonshine juice, city gin, cat daddy, and white lightning juice. The company has the strategic alliance with Royal Vapour. The company was formerly known as Hull Energy, Inc. and changed its name to Gemini Group Global Corporation in September 2013. Gemini Group Global Corp. was founded in 1989 and is based in Fort Worth, Texas with manufacturing facility in California, United States and vapor shop in Las Vegas, Nevada.

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