Critical Survey: Bird Global (NYSE:BRDS) vs. Leatt (OTCMKTS:LEAT)

Bird Global (NYSE:BRDSGet Rating) and Leatt (OTCMKTS:LEATGet Rating) are both small-cap auto/tires/trucks companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations and earnings.

Valuation and Earnings

This table compares Bird Global and Leatt’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bird Global $205.14 million 2.41 -$196.33 million N/A N/A
Leatt $72.48 million 1.81 $12.57 million $2.04 11.08

Leatt has lower revenue, but higher earnings than Bird Global.


This table compares Bird Global and Leatt’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bird Global N/A N/A -49.48%
Leatt 17.35% 55.85% 34.48%

Analyst Recommendations

This is a breakdown of current ratings for Bird Global and Leatt, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bird Global 0 1 0 0 2.00
Leatt 0 0 0 0 N/A

Bird Global presently has a consensus target price of $6.00, indicating a potential upside of 233.33%. Given Bird Global’s higher probable upside, equities analysts clearly believe Bird Global is more favorable than Leatt.

Institutional & Insider Ownership

66.5% of Bird Global shares are held by institutional investors. Comparatively, 0.5% of Leatt shares are held by institutional investors. 43.3% of Leatt shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


Leatt beats Bird Global on 5 of the 9 factors compared between the two stocks.

About Bird Global (Get Rating)

Bird Global, Inc., a micro mobility company, engages in delivering electric transportation solutions for short distances. The company’s transportation solutions include e-scooters and e-bikes. It offers a fleet of shared electric vehicles to riders through, as well as sells products through retailers and distributors. The company was incorporated in 2017 and is based in Santa Monica, California.

About Leatt (Get Rating)

Leatt Corporation designs, develops, markets, and distributes personal protective equipment for participants of motor sports and leisure activities worldwide. The company offers Leatt-Brace system, an injection molded neck protection system designed to prevent injuries to the cervical spine and neck. It also provides helmets for head and brain protection; and body armor range, including chest protectors, full upper body protectors, upper body protection vests, back protectors, knee braces, knee and elbow guards, impact shorts and cooling vests, off-road motorcycle boots, and mountain biking shoes. In addition, the company offers other products, parts, and accessories, such as goggles; toolbelt, duffel, gear, helmet, and hydration bags; casual clothing and caps; hats; and apparels that comprises jackets, jerseys, pants, shorts, socks, and gloves, as well as aftermarket support products. Further, it acts as the original equipment manufacturer for neck braces sold by other brands. The company's products are used by riders of motorcycles, bicycles, snowmobiles, and ATVs, as well as motor racing cars and other helmeted sports. It sells its products to customers through a network of distributors and retailers; and through its online store at The company was formerly known as Treadzone, Inc. and changed its name to Leatt Corporation in May 2005. The company was founded in 2001 and is headquartered in Durbanville, South Africa.

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