Head-To-Head Review: BlackBerry (BB) versus The Competition

BlackBerry (NASDAQ:BBGet Rating) is one of 405 publicly-traded companies in the “Prepackaged software” industry, but how does it weigh in compared to its rivals? We will compare BlackBerry to related businesses based on the strength of its institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.

Analyst Ratings

This is a breakdown of recent recommendations for BlackBerry and its rivals, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry 0 0 0 0 N/A
BlackBerry Competitors 2799 13572 24736 684 2.56

As a group, “Prepackaged software” companies have a potential upside of 58.36%. Given BlackBerry’s rivals higher possible upside, analysts plainly believe BlackBerry has less favorable growth aspects than its rivals.

Earnings and Valuation

This table compares BlackBerry and its rivals revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
BlackBerry $718.00 million $12.00 million -12.98
BlackBerry Competitors $1.73 billion $277.04 million 2.81

BlackBerry’s rivals have higher revenue and earnings than BlackBerry. BlackBerry is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

38.0% of BlackBerry shares are owned by institutional investors. Comparatively, 62.3% of shares of all “Prepackaged software” companies are owned by institutional investors. 1.6% of BlackBerry shares are owned by insiders. Comparatively, 17.5% of shares of all “Prepackaged software” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Volatility and Risk

BlackBerry has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, BlackBerry’s rivals have a beta of -12.01, meaning that their average share price is 1,301% less volatile than the S&P 500.


This table compares BlackBerry and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BlackBerry 1.67% -5.93% -3.23%
BlackBerry Competitors -56.61% -64.75% -7.06%


BlackBerry rivals beat BlackBerry on 5 of the 9 factors compared.

About BlackBerry (Get Rating)

BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company leverages artificial intelligence and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy; and endpoint security management, encryption, and embedded systems. It offers BlackBerry Spark software platform that includes a suite of security software products and services comprising BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions; and BlackBerry Spark SDK to promote the evolution of a platform ecosystem by enabling enterprise and independent software vendor developers to integrate the security features of BlackBerry Spark into their own mobile and web applications. The company also provides BlackBerry Internet of Things (IoT) solutions, including BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry Jarvis, BlackBerry AtHoc, BlackBerry Alert, SecuSUITE, and other IoT applications. As of February 28, 2021, it owned approximately 38,000 worldwide patents and applications. The company has a partnership with the University of Windsor to develop and deliver a cybersecurity curriculum for the university's graduate master's program in applied computing; and an agreement with Amazon Web Services, Inc. to develop and market BlackBerry's IVY, an intelligent vehicle data platform. It has a partnership with Okta, Inc. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.

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