Zacks Investment Research Upgrades Baozun (NASDAQ:BZUN) to “Hold”

Zacks Investment Research upgraded shares of Baozun (NASDAQ:BZUNGet Rating) from a sell rating to a hold rating in a research report report published on Monday, Zacks.com reports.

According to Zacks, “Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company’s integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four Is – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. “

BZUN has been the topic of several other research reports. JPMorgan Chase & Co. raised shares of Baozun from an underweight rating to a neutral rating and lifted their target price for the stock from $5.00 to $8.00 in a research report on Monday. StockNews.com began coverage on shares of Baozun in a research report on Thursday, March 31st. They set a hold rating on the stock. Jefferies Financial Group lowered their price target on shares of Baozun from $13.90 to $12.00 in a report on Thursday, April 14th. HSBC lowered their price target on shares of Baozun from $14.50 to $8.00 and set a hold rating on the stock in a report on Friday, March 11th. Finally, Credit Suisse Group raised shares of Baozun from an underperform rating to a neutral rating and set a $8.30 price target on the stock in a report on Friday, March 11th. Six research analysts have rated the stock with a hold rating and one has issued a buy rating to the company. Based on data from MarketBeat, the company currently has an average rating of Hold and a consensus target price of $12.55.

Shares of BZUN opened at $7.82 on Monday. The stock has a 50-day moving average of $7.74 and a 200-day moving average of $11.73. Baozun has a one year low of $5.41 and a one year high of $38.15.

Baozun (NASDAQ:BZUNGet Rating) last announced its quarterly earnings results on Thursday, March 10th. The technology company reported ($0.02) earnings per share for the quarter, missing the consensus estimate of $0.01 by ($0.03). Baozun had a negative net margin of 2.34% and a negative return on equity of 3.85%. The business had revenue of $3.17 billion during the quarter, compared to the consensus estimate of $3.18 billion. During the same period in the previous year, the business posted $0.49 EPS. Baozun’s revenue was down 5.2% compared to the same quarter last year. On average, sell-side analysts forecast that Baozun will post 0.45 earnings per share for the current fiscal year.

Institutional investors have recently added to or reduced their stakes in the stock. Goldman Sachs Group Inc. grew its position in shares of Baozun by 211.9% during the 4th quarter. Goldman Sachs Group Inc. now owns 1,867,057 shares of the technology company’s stock valued at $25,952,000 after purchasing an additional 1,268,369 shares in the last quarter. Credit Suisse AG grew its position in shares of Baozun by 68.8% during the 4th quarter. Credit Suisse AG now owns 2,514,108 shares of the technology company’s stock valued at $34,947,000 after purchasing an additional 1,024,590 shares in the last quarter. Linden Advisors LP grew its position in Baozun by 121.5% in the third quarter. Linden Advisors LP now owns 1,158,700 shares of the technology company’s stock worth $20,312,000 after acquiring an additional 635,581 shares in the last quarter. Schroder Investment Management Group grew its position in Baozun by 213.5% in the third quarter. Schroder Investment Management Group now owns 925,353 shares of the technology company’s stock worth $5,408,000 after acquiring an additional 630,169 shares in the last quarter. Finally, Millennium Management LLC grew its position in Baozun by 3,072.1% in the fourth quarter. Millennium Management LLC now owns 615,480 shares of the technology company’s stock worth $8,555,000 after acquiring an additional 596,077 shares in the last quarter. Institutional investors and hedge funds own 45.15% of the company’s stock.

Baozun Company Profile (Get Rating)

Baozun Inc provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment.

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