NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis → Buy Friday, Sell Monday, No Exceptions (From DTI) (Ad) Free PRPL Stock Alerts $1.74 +0.18 (+11.54%) (As of 04:00 PM ET) Add Compare Share Share Today's Range$1.58▼$1.8150-Day Range$0.75▼$2.0852-Week Range$0.55▼$3.78Volume1.34 million shsAverage Volume940,252 shsMarket Capitalization$186.55 millionP/E RatioN/ADividend YieldN/APrice Target$3.95 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial Media Get Purple Innovation alerts: Email Address Purple Innovation MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.67 Rating ScoreUpside/Downside128.3% Upside$3.95 Price TargetShort InterestBearish5.88% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment1.29Based on 13 Articles This WeekInsider TradingAcquiring Shares$6,080 Bought Last QuarterProj. Earnings GrowthGrowingFrom ($0.34) to ($0.18) Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.4.20 out of 5 starsConsumer Staples Sector32nd out of 135 stocksHousehold Furniture Industry2nd out of 8 stocks 4.3 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 4 buy ratings, 2 hold ratings, and no sell ratings.Price Target Upside/DownsideAccording to analysts' consensus price target of $3.95, Purple Innovation has a forecasted upside of 128.3% from its current price of $1.73.Amount of Analyst CoveragePurple Innovation has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock. Previous Next 2.0 Short Interest Percentage of Shares Shorted5.88% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 6.8.Change versus previous monthShort interest in Purple Innovation has recently decreased by 0.47%, indicating that investor sentiment is improving. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 4.0 News and Social Media Coverage News SentimentPurple Innovation has a news sentiment score of 1.29. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.59 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 13 news articles for Purple Innovation this week, compared to 2 articles on an average week.Search Interest7 people have searched for PRPL on MarketBeat in the last 30 days. This is an increase of 75% compared to the previous 30 days.MarketBeat Follows4 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days. Previous Next 5.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $6,080.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders48.30% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 0.6 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.34) to ($0.18) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -1.56, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -1.56, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 1.59. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here Ad Crypto Swap ProfitsClaim Your Complimentary Bitcoin RewardMany have already secured their free Bitcoin reward offered by our esteemed guest. How about you? In an effort to spread the word about our upcoming workshop, he's generously offering $10 in Bitcoin (BTC) to participants. Absolutely no strings attached.Secure Your Spot Now About Purple Innovation Stock (NASDAQ:PRPL)Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More PRPL Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart PRPL Stock News HeadlinesMarch 25, 2024 | americanbankingnews.comQ1 2025 Earnings Estimate for Purple Innovation, Inc. Issued By Roth Capital (NASDAQ:PRPL)March 23, 2024 | investorplace.comWall Street's Favorite Penny Stocks? 7 Names That Could Make You Filthy RichMarch 28, 2024 | Gold Safe Exchange (Ad)Trump’s “Tax Free” Retirement Strategy Since 1924 — over one hundred years — the US dollar has lost nearly 18x its value. In other words, a dollar back then would buy $17.82 worth of goods in today's money. If you're planning on retiring any time soon…This poses a real problem.March 23, 2024 | americanbankingnews.comRoth Capital Comments on Purple Innovation, Inc.'s Q2 2025 Earnings (NASDAQ:PRPL)March 22, 2024 | americanbankingnews.comPurple Innovation (NASDAQ:PRPL) Rating Reiterated by Roth MkmMarch 18, 2024 | americanbankingnews.comWedbush Equities Analysts Reduce Earnings Estimates for Purple Innovation, Inc. (NASDAQ:PRPL)March 17, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation And Tempur Sealy International Reach AgreementMarch 16, 2024 | finance.yahoo.comPRPL Apr 2024 2.000 callMarch 28, 2024 | Crypto Swap Profits (Ad)Did You Get Your Free Bitcoin Yet?And my special guest is willing to give you $10 in Bitcoin (BTC) if you take it seriously. Right now is a very important time to pay attention to what we are doing and what is happening. If you wait... it will be too late. This week we are holding several workshops and if you attend and pay attention my special guest is going to send you $10 in Bitcoin.March 14, 2024 | finance.yahoo.comPRPL Mar 2024 5.000 callMarch 14, 2024 | prnewswire.comInducement Grants to Executive OfficersMarch 14, 2024 | finance.yahoo.comPurple Innovation, Inc. (NASDAQ:PRPL) Q4 2023 Earnings Call TranscriptMarch 13, 2024 | finance.yahoo.comPurple Innovation to Present at the 36th Annual ROTH ConferenceMarch 13, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation Reports Fourth Quarter and Full Year 2023 ResultsMarch 13, 2024 | msn.comVRM and CTNT among Consumer Discretionary moversMarch 13, 2024 | markets.businessinsider.comPurple Innovation Stock: A Deep Dive Into Analyst Perspectives (5 Ratings)March 13, 2024 | benzinga.comPurple Innovation Analysts Boost Their Forecasts After Upbeat Q4 ResultsMarch 13, 2024 | finance.yahoo.comQ4 2023 Purple Innovation Inc Earnings CallMarch 12, 2024 | sfgate.comPurple Innovation: Q4 Earnings SnapshotMarch 12, 2024 | finance.yahoo.comPurple Innovation Reports Fourth Quarter and Full Year 2023 ResultsMarch 12, 2024 | finance.yahoo.comPurple Innovation Inc (PRPL) Faces Challenges Despite Revenue GrowthMarch 12, 2024 | prnewswire.comPURPLE INNOVATION AND TEMPUR SEALY INTERNATIONAL REACH AGREEMENTMarch 12, 2024 | msn.comGlobal Markets Await U.S. Inflation Report: Mixed Movements in Pre-Market TradingMarch 11, 2024 | msn.comPurple Innovation Q4 2023 Earnings PreviewMarch 11, 2024 | markets.businessinsider.comPurple Patch Consulting Is Paving a New Way in the World of WorkMarch 6, 2024 | markets.businessinsider.comPurple Frog Asset Management’s Four-Day Workweek Delivers on Work-Life PromiseMarch 3, 2024 | finance.yahoo.comPRPL Mar 2024 0.500 callSee More Headlines Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings8/09/2023Today3/28/2024Next Earnings (Estimated)5/08/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryN/A Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,700Year FoundedN/APrice Target and Rating Average Stock Price Target$3.95 High Stock Price Target$8.00 Low Stock Price Target$2.00 Potential Upside/Downside+153.2%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage6 Analysts Profitability EPS (Most Recent Fiscal Year)($1.11) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-22.31% Pretax Margin-23.74% Return on Equity-42.60% Return on Assets-16.77% Debt Debt-to-Equity Ratio0.23 Current Ratio1.28 Quick Ratio0.68 Sales & Book Value Annual Sales$510.54 million Price / Sales0.33 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book1.43Miscellaneous Outstanding Shares107,210,000Free Float55,429,000Market Cap$167.25 million OptionableOptionable Beta1.98 The Next 7 Blockbuster Stocks for Growth InvestorsWondering what the next stocks will be that hit it big, with solid fundamentals? Click the link below to learn more about how your portfolio could bloom.Get This Free Report Key ExecutivesMr. Robert T. DeMartini (Age 62)CEO & Director Comp: $662.37kMr. John Jack Roddy IV (Age 56)Chief People Officer Comp: $548.08kMr. Todd E. Vogensen (Age 55)Chief Financial Officer Mr. George Turner Ulrich (Age 63)Vice President of Accounting & Financial Reporting Misty BondDirector of CommunicationsTanya SestakSenior Director of Legal OperationsMr. Scott AskewDeputy General CounselMore ExecutivesKey CompetitorsYatsenNYSE:YSGCadizNASDAQ:CDZIVillage Farms InternationalNASDAQ:VFFFlexsteel IndustriesNASDAQ:FLXSHF Foods GroupNASDAQ:HFFGView All CompetitorsInsiders & InstitutionsGeorge Turner UlrichBought 4,000 shares on 3/22/2024Total: $6,080.00 ($1.52/share)Vanguard Group Inc.Sold 264,110 shares on 3/11/2024Ownership: 2.727%Goldman Sachs Group Inc.Bought 134,812 shares on 3/1/2024Ownership: 0.209%Sierra Summit Advisors LLCBought 970,772 shares on 2/22/2024Ownership: 0.918%Nuveen Asset Management LLCSold 9,712 shares on 2/15/2024Ownership: 0.216%View All Insider TransactionsView All Institutional Transactions PRPL Stock Analysis - Frequently Asked Questions Should I buy or sell Purple Innovation stock right now? 6 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 2 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PRPL shares. View PRPL analyst ratings or view top-rated stocks. What is Purple Innovation's stock price target for 2024? 6 analysts have issued 12 month price objectives for Purple Innovation's stock. Their PRPL share price targets range from $2.00 to $8.00. On average, they predict the company's stock price to reach $3.95 in the next year. This suggests a possible upside of 128.3% from the stock's current price. View analysts price targets for PRPL or view top-rated stocks among Wall Street analysts. How have PRPL shares performed in 2024? Purple Innovation's stock was trading at $1.03 on January 1st, 2024. Since then, PRPL stock has increased by 68.0% and is now trading at $1.73. View the best growth stocks for 2024 here. When is Purple Innovation's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Wednesday, May 8th 2024. View our PRPL earnings forecast. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) released its quarterly earnings results on Wednesday, August, 9th. The company reported ($0.20) EPS for the quarter, missing the consensus estimate of ($0.12) by $0.08. The company had revenue of $120.90 million for the quarter, compared to analysts' expectations of $130.36 million. Purple Innovation had a negative trailing twelve-month return on equity of 42.60% and a negative net margin of 22.31%. Purple Innovation's quarterly revenue was down 16.1% on a year-over-year basis. During the same quarter in the prior year, the company posted ($0.11) EPS. What guidance has Purple Innovation issued on next quarter's earnings? Purple Innovation updated its FY 2024 earnings guidance on Tuesday, March, 12th. The company provided EPS guidance of for the period. The company issued revenue guidance of $540.0 million-$560.0 million, compared to the consensus revenue estimate of $546.5 million. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), RTX (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T). Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by a variety of institutional and retail investors. Top institutional investors include No Street GP LP (4.73%), Vanguard Group Inc. (2.73%), Vanguard Group Inc. (2.73%), Wasatch Advisors LP (2.09%), Sierra Summit Advisors LLC (0.92%) and Truist Financial Corp (0.77%). Insiders that own company stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Eric Scott Haynor, Gary T Dicamillo, George Turner Ulrich, Jack Roddy, Jeffery Scott Kerby, Pano Anthos, R Carter Pate and Robert Demartini. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. 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