Analyzing Taboola.com (NASDAQ:TBLA) and EverQuote (NASDAQ:EVER)

Taboola.com (NASDAQ:TBLAGet Rating) and EverQuote (NASDAQ:EVERGet Rating) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

Insider and Institutional Ownership

46.5% of Taboola.com shares are held by institutional investors. 45.7% of EverQuote shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Taboola.com and EverQuote, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Taboola.com 0 1 7 0 2.88
EverQuote 1 2 5 0 2.50

Taboola.com currently has a consensus target price of $10.44, indicating a potential upside of 216.29%. EverQuote has a consensus target price of $21.43, indicating a potential upside of 134.96%. Given Taboola.com’s stronger consensus rating and higher possible upside, equities analysts plainly believe Taboola.com is more favorable than EverQuote.

Profitability

This table compares Taboola.com and EverQuote’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Taboola.com -3.19% -5.99% -3.06%
EverQuote -5.02% -24.04% -14.20%

Valuation and Earnings

This table compares Taboola.com and EverQuote’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Taboola.com $1.38 billion 0.56 -$24.95 million ($1.31) -2.52
EverQuote $418.52 million 0.65 -$19.43 million ($0.73) -12.49

EverQuote has lower revenue, but higher earnings than Taboola.com. EverQuote is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Taboola.com has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Comparatively, EverQuote has a beta of 1.18, meaning that its share price is 18% more volatile than the S&P 500.

Summary

Taboola.com beats EverQuote on 9 of the 14 factors compared between the two stocks.

Taboola.com Company Profile (Get Rating)

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. Taboola.com Ltd. was incorporated in 2006 and is headquartered in New York, New York.

EverQuote Company Profile (Get Rating)

EverQuote, Inc. operates an online marketplace for insurance shopping in the United States. The company's online marketplace offers consumers shopping for auto, home and renters, life, and health insurance. It serves carriers and agents, as well as indirect distributors. The company was formerly known as AdHarmonics, Inc., and changed its name to EverQuote, Inc. in November 2014. EverQuote, Inc. was incorporated in 2008 and is based in Cambridge, Massachusetts.

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