Critical Analysis: Outbrain (OB) versus The Competition

Outbrain (NASDAQ:OBGet Rating) is one of 111 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it weigh in compared to its rivals? We will compare Outbrain to similar businesses based on the strength of its risk, profitability, earnings, dividends, institutional ownership, valuation and analyst recommendations.


This table compares Outbrain and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Outbrain -0.16% 10.87% 2.77%
Outbrain Competitors -11.42% -13.89% -5.61%

Analyst Ratings

This is a breakdown of current ratings for Outbrain and its rivals, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Outbrain 0 0 2 0 3.00
Outbrain Competitors 1113 4487 9287 297 2.58

Outbrain currently has a consensus target price of $22.50, indicating a potential upside of 292.67%. As a group, “Computer programming, data processing, & other computer related” companies have a potential upside of 64.94%. Given Outbrain’s stronger consensus rating and higher possible upside, equities analysts clearly believe Outbrain is more favorable than its rivals.

Valuation and Earnings

This table compares Outbrain and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Outbrain $1.02 billion $10.99 million -19.10
Outbrain Competitors $7.85 billion $2.07 billion 16.25

Outbrain’s rivals have higher revenue and earnings than Outbrain. Outbrain is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

23.2% of Outbrain shares are held by institutional investors. Comparatively, 55.5% of shares of all “Computer programming, data processing, & other computer related” companies are held by institutional investors. 76.6% of Outbrain shares are held by insiders. Comparatively, 14.0% of shares of all “Computer programming, data processing, & other computer related” companies are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


Outbrain beats its rivals on 7 of the 12 factors compared.

About Outbrain (Get Rating)

Outbrain Inc., together with its subsidiaries, operates an online content recommendation platform worldwide. It offers Outbrain Engage, a product suite for media partners that provides personalized feeds and data-driven recommendations, as well as a solution to maximize user engagement. The company's Outbrain Engage solution also includes a web-based dashboard to manage and control various aspects of the platform, including content, formats, sources, frequency, and categories of ads delivered on their properties, as well as monetizes the content through customized data-driven advertising. It also provides Outbrain Amplify, a product suite for advertisers that provides an open web platform that helps users to connect with audiences on premium digital properties. The company's Outbrain Amplify solution also provides advertisers with access to ad inventory that support various formats, including text and image, video, interactive carousel, app install, and other forms of direct response; and ads optimized for engagement. Outbrain Inc. was incorporated in 2006 and is headquartered in New York, New York.

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