NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis → Mysterious Gold Leverage Just Announced (From Stansberry Research) (Ad) Free PRPL Stock Alerts $1.50 -0.03 (-1.96%) (As of 04:00 PM ET) Add Compare Share Share Today's Range$1.44▼$1.5250-Day Range$1.31▼$2.0852-Week Range$0.55▼$3.78Volume220,523 shsAverage Volume832,417 shsMarket Capitalization$160.82 millionP/E RatioN/ADividend YieldN/APrice Target$3.95 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial Media Get Purple Innovation alerts: Email Address Purple Innovation MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.67 Rating ScoreUpside/Downside163.3% Upside$3.95 Price TargetShort InterestHealthy3.96% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews SentimentN/AInsider TradingAcquiring Shares$6,080 Bought Last QuarterProj. Earnings GrowthGrowingFrom ($0.34) to ($0.18) Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.2.88 out of 5 starsConsumer Staples Sector92nd out of 133 stocksHousehold Furniture Industry6th out of 8 stocks 3.3 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 4 buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 4 research reports in the past 90 days. Previous Next 4.0 Short Interest Percentage of Shares Shorted3.96% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 5.Change versus previous monthShort interest in Purple Innovation has recently decreased by 26.72%, indicating that investor sentiment is improving significantly. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 0.0 News and Social Media Coverage News Coverage This WeekMarketBeat has tracked 1 news article for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 6 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -14% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -75% compared to the previous 30 days. Previous Next 5.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $6,080.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders48.30% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 0.6 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.34) to ($0.18) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -1.35, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -1.35, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 1.38. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here Ad American Hartford Gold GroupRich Dad Poor Dad Author Shocks Millions With 2024 Crash WarningDave Ramsey Is Dangerously Wrong And Here’s Why>> Asked whether we’re on the cusp of a US Dollar crash, Dave Ramsey made a stunning miscalculation while live on air: “Am I worried about this? Absolutely not.” Frankly, I've never seen someone so confident in being wrong… Because what’s happening to the US Dollar is not something you should “keep an eye on”… But instead, is an imminent threat you should get ahead of right NOW.GET THE FREE GUIDE About Purple Innovation Stock (NASDAQ:PRPL)Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More PRPL Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart PRPL Stock News HeadlinesApril 5, 2024 | seekingalpha.comPurple Innovation: Shares Unlikely To Wake UpMarch 28, 2024 | seekingalpha.comSleep Number: Re-Rating Following Decline In PerformanceApril 25, 2024 | American Hartford Gold Group (Ad)Rich Dad Poor Dad Author Shocks Millions With 2024 Crash WarningDave Ramsey Is Dangerously Wrong And Here’s Why>> Asked whether we’re on the cusp of a US Dollar crash, Dave Ramsey made a stunning miscalculation while live on air: “Am I worried about this? Absolutely not.” Frankly, I've never seen someone so confident in being wrong… Because what’s happening to the US Dollar is not something you should “keep an eye on”… But instead, is an imminent threat you should get ahead of right NOW.March 23, 2024 | investorplace.comWall Street's Favorite Penny Stocks? 7 Names That Could Make You Filthy RichMarch 17, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation And Tempur Sealy International Reach AgreementMarch 16, 2024 | finance.yahoo.comPRPL Apr 2024 2.000 callMarch 14, 2024 | finance.yahoo.comPRPL Mar 2024 5.000 callMarch 14, 2024 | prnewswire.comInducement Grants to Executive OfficersApril 25, 2024 | American Hartford Gold Group (Ad)Rich Dad Poor Dad Author Shocks Millions With 2024 Crash WarningDave Ramsey Is Dangerously Wrong And Here’s Why>> Asked whether we’re on the cusp of a US Dollar crash, Dave Ramsey made a stunning miscalculation while live on air: “Am I worried about this? Absolutely not.” Frankly, I've never seen someone so confident in being wrong… Because what’s happening to the US Dollar is not something you should “keep an eye on”… But instead, is an imminent threat you should get ahead of right NOW.March 14, 2024 | finance.yahoo.comPurple Innovation, Inc. (NASDAQ:PRPL) Q4 2023 Earnings Call TranscriptMarch 13, 2024 | finance.yahoo.comPurple Innovation to Present at the 36th Annual ROTH ConferenceMarch 13, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation Reports Fourth Quarter and Full Year 2023 ResultsMarch 13, 2024 | msn.comVRM and CTNT among Consumer Discretionary moversMarch 13, 2024 | markets.businessinsider.comPurple Innovation Stock: A Deep Dive Into Analyst Perspectives (5 Ratings)March 13, 2024 | benzinga.comPurple Innovation Analysts Boost Their Forecasts After Upbeat Q4 ResultsMarch 13, 2024 | finance.yahoo.comQ4 2023 Purple Innovation Inc Earnings CallMarch 12, 2024 | sfgate.comPurple Innovation: Q4 Earnings SnapshotMarch 12, 2024 | finance.yahoo.comPurple Innovation Reports Fourth Quarter and Full Year 2023 ResultsMarch 12, 2024 | finance.yahoo.comPurple Innovation Inc (PRPL) Faces Challenges Despite Revenue GrowthMarch 12, 2024 | prnewswire.comPURPLE INNOVATION AND TEMPUR SEALY INTERNATIONAL REACH AGREEMENTMarch 12, 2024 | msn.comGlobal Markets Await U.S. Inflation Report: Mixed Movements in Pre-Market TradingMarch 11, 2024 | msn.comPurple Innovation Q4 2023 Earnings PreviewMarch 11, 2024 | markets.businessinsider.comPurple Patch Consulting Is Paving a New Way in the World of WorkMarch 6, 2024 | markets.businessinsider.comPurple Frog Asset Management’s Four-Day Workweek Delivers on Work-Life PromiseMarch 3, 2024 | finance.yahoo.comPRPL Mar 2024 0.500 callFebruary 27, 2024 | finance.yahoo.comPurple to Report Fourth Quarter and Full Year 2023 Results on March 12, 2024February 27, 2024 | prnewswire.comPurple to Report Fourth Quarter and Full Year 2023 Results on March 12, 2024See More Headlines Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings3/12/2024Today4/25/2024Next Earnings (Estimated)5/08/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryN/A Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,700Year FoundedN/APrice Target and Rating Average Stock Price Target$3.95 High Stock Price Target$8.00 Low Stock Price Target$2.00 Potential Upside/Downside+166.9%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage6 Analysts Profitability EPS (Most Recent Fiscal Year)($1.11) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-22.31% Pretax Margin-23.74% Return on Equity-42.60% Return on Assets-16.77% Debt Debt-to-Equity Ratio0.23 Current Ratio1.28 Quick Ratio0.68 Sales & Book Value Annual Sales$510.54 million Price / Sales0.31 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book1.36Miscellaneous Outstanding Shares107,210,000Free Float55,429,000Market Cap$158.67 million OptionableOptionable Beta1.98 10 Best Stocks to Own in 2024Click the link below and we'll send you MarketBeat's list of the 10 best stocks to own in 2024 and why they should be in your portfolio. Get This Free Report Key ExecutivesMr. Robert T. DeMartini (Age 62)CEO & Director Comp: $662.37kMr. Eric S. Haynor (Age 60)Chief Operating Officer Comp: $759.82kMr. John Jack Roddy IV (Age 56)Chief People Officer Comp: $548.08kMr. Todd E. Vogensen (Age 55)Chief Financial Officer Mr. George Turner Ulrich (Age 63)Vice President of Accounting & Financial Reporting Ms. Tricia McDermott Thompkins (Age 51)Chief Legal Officer Misty BondDirector of CommunicationsMs. Keira M. Krausz (Age 58)Chief Marketing Officer Mr. Jeffrey L. Hutchings (Age 56)Chief Innovation Officer Mr. Jeffery Scott Kerby (Age 54)Chief of Owned Retail Officer More ExecutivesKey CompetitorsThredUpNASDAQ:TDUPSpring Valley AcquisitionNASDAQ:SVHF Foods GroupNASDAQ:HFFGChina Xiangtai FoodNASDAQ:PLINCadizNASDAQ:CDZIView All CompetitorsInsiders & InstitutionsWasatch Advisors LPBought 44,414 shares on 4/18/2024Ownership: 2.100%Dynamic Advisor Solutions LLCBought 66,256 shares on 4/12/2024Ownership: 0.701%George Turner UlrichBought 4,000 shares on 3/22/2024Total: $6,080.00 ($1.52/share)Sierra Summit Advisors LLCBought 970,772 shares on 2/22/2024Ownership: 0.918%Fund 1 Investments LLCSold 890,445 shares on 2/15/2024Ownership: 0.591%View All Insider TransactionsView All Institutional Transactions PRPL Stock Analysis - Frequently Asked Questions Should I buy or sell Purple Innovation stock right now? 6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last twelve months. There are currently 2 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PRPL shares. View PRPL analyst ratings or view top-rated stocks. What is Purple Innovation's stock price target for 2024? 6 brokerages have issued 12 month price targets for Purple Innovation's shares. Their PRPL share price targets range from $2.00 to $8.00. On average, they predict the company's stock price to reach $3.95 in the next twelve months. This suggests a possible upside of 163.3% from the stock's current price. View analysts price targets for PRPL or view top-rated stocks among Wall Street analysts. How have PRPL shares performed in 2024? Purple Innovation's stock was trading at $1.03 at the beginning of the year. Since then, PRPL stock has increased by 45.6% and is now trading at $1.50. View the best growth stocks for 2024 here. Are investors shorting Purple Innovation? Purple Innovation saw a decline in short interest in April. As of April 15th, there was short interest totaling 4,250,000 shares, a decline of 26.7% from the March 31st total of 5,800,000 shares. Based on an average trading volume of 851,900 shares, the days-to-cover ratio is presently 5.0 days. View Purple Innovation's Short Interest. When is Purple Innovation's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Wednesday, May 8th 2024. View our PRPL earnings forecast. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) released its quarterly earnings results on Tuesday, March, 12th. The company reported ($0.15) EPS for the quarter, beating analysts' consensus estimates of ($0.19) by $0.04. The firm earned $145.94 million during the quarter, compared to the consensus estimate of $145.43 million. Purple Innovation had a negative net margin of 22.31% and a negative trailing twelve-month return on equity of 42.60%. What guidance has Purple Innovation issued on next quarter's earnings? Purple Innovation issued an update on its FY 2024 earnings guidance on Tuesday, March, 12th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $540.0 million-$560.0 million, compared to the consensus revenue estimate of $546.5 million. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), RTX (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T). Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by a number of institutional and retail investors. Top institutional investors include Wasatch Advisors LP (2.10%) and Dynamic Advisor Solutions LLC (0.70%). Insiders that own company stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Eric Scott Haynor, Gary T Dicamillo, George Turner Ulrich, Jack Roddy, Jeffery Scott Kerby, Pano Anthos, R Carter Pate and Robert Demartini. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. 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