S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?
S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?
S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?
S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?

Apple (AAPL) Stock Price, News & Analysis

$173.72
+1.10 (+0.64%)
(As of 03/18/2024 ET)
Today's Range
$173.52
$177.71
50-Day Range
$169.00
$195.18
52-Week Range
$154.15
$199.62
Volume
75.52 million shs
Average Volume
61.48 million shs
Market Capitalization
$2.68 trillion
P/E Ratio
27.06
Dividend Yield
0.55%
Price Target
$205.27

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.67 Rating Score
Upside/​Downside
18.2% Upside
$205.27 Price Target
Short Interest
Healthy
0.72% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.40mentions of Apple in the last 14 days
Based on 149 Articles This Week
Insider Trading
Selling Shares
$18.09 M Sold Last Quarter
Proj. Earnings Growth
8.55%
From $6.55 to $7.11 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.87 out of 5 stars

Computer And Technology Sector

19th out of 602 stocks

Electronic Computers Industry

1st out of 6 stocks

AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

S&P 500 Valuations Hit New Highs: Anticipating a Market Pullback?
In the past week, the rally in the Technology Select Sector SPDR Fund NYSEARCA: XLK has faltered as many leading stocks have been trading off their previous highs, or have posted small gains.
S&P 500 Valuations Hit New Highs: Anticipating a Market Pullback? (AAPL)
Amid a tech sector rally stumble, Nvidia leads the decline. Caution may be in order, amid broader signs that the wider market is under selling pressure.
They said crypto was dead. It went up 100X.
Bitcoin’s haters are out again. Despite the price doubling in the last six months alone… That hasn’t stopped the experts from piling on. Warren Buffett’s right-hand man Charlie Munger called crypto investors “idiots” in one of his last interviews. JPMorgan CEO Jamie Dimon, recently called Bitcoin a “pet rock” and “a hyped-up fraud.” But when it comes to cryptos, these are exactly the people you shouldn’t listen to. They’ve predicted crypto’s demise for years.
What is Earnings Guidance?
What is earnings guidance? Learn more about what occurs when companies provide guidance with earnings with MarketBeat.
Jabil Stock Implodes: Market Manufactures Entry for New Money (AAPL)
JBL had a weak quarter after selling its mobility business; Guidance is also weak, but a turning point is close, and growth will resume next year.
Watch for Tech Giants to Boost Share Buybacks in 2024
Watch for robust earnings growth at big techs such as Meta Platforms Inc. NASDAQ: META, Nvidia Corp. NASDAQ: NVDA, Microsoft Corp. NASDAQ: MSFT and Apple Inc. NASDAQ: AAPL to increase the rate of share buybacks this year, says a recent report from Goldman Sachs.
Watch for Tech Giants to Boost Share Buybacks in 2024 (AAPL)
Goldman Sachs foresees substantial growth in stock buybacks from leading tech companies like Meta Platforms and Apple, possibly surpassing $1 trillion by 2025.
Mastering Stocks in the Dow: Insights into the DJIA (AAPL)
What is the Dow Jones Industrial Average (DJIA)? The Dow Jones Industrial Average includes 30 companies, once all industrial companies. Learn more.
Like Tiny Crypto Retirement Funds
The crypto bull market is about to blast off. Bitcoin and Ethereum are surging. But so are tiny altcoins that could be so profitable… They're like tiny crypto retirement funds.
$5 Billion Boost for Taiwan Semiconductor Aids Nvidia Expansion (AAPL)
Taiwan Semiconductor stock is quickly becoming a top pick this year as the core chip manufacturing play, earning $5 billion through the U.S. government.
Is it Time to Sell These 5 Overvalued Stocks?
Wingstop, Celsius, Southwest, Vistra and Dell are among stocks that soared in recent months and may now be overvalued and ready for a pullback.
Is it Time to Buy These 3 Underperforming Magnificent Seven Members? (AAPL)
Alphabet, Apple, and Tesla looked poised to stage a comeback, closing the gap and reclaiming their prominence within the magnificent seven and overall market
The Apple Pay Threat Facing Banks
Apple (AAPL) was upgraded to a Hold Rating at KeyBanc
See More Headlines
Receive AAPL Stock News and Ratings via Email

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Company Calendar

Last Earnings
2/01/2024
Ex-Dividend for 2/15 Dividend
2/09/2024
Dividend Payable
2/15/2024
Today
3/18/2024
Next Earnings (Estimated)
5/02/2024
Fiscal Year End
9/30/2024

Industry, Sector and Symbol

Industry
Electronic computers
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
Employees
161,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$205.27
High Stock Price Target
$250.00
Low Stock Price Target
$158.00
Potential Upside/Downside
+18.2%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.67
Research Coverage
33 Analysts

Profitability

Net Income
$97.00 billion
Pretax Margin
30.71%

Debt

Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$7.00 per share
Book Value
$4.00 per share

Miscellaneous

Outstanding Shares
15,441,880,000
Free Float
15,432,616,000
Market Cap
$2.68 trillion
Optionable
Optionable
Beta
1.29

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Should I Buy Apple Stock? AAPL Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Apple was last updated on Sunday, March 17, 2024 at 5:10 PM.

Pros

Here are some ways that investors could benefit from investing in Apple:

  • Apple's strong market capitalization of $2.67 trillion provides stability and potential for growth in the stock price.
  • The company's diverse product portfolio, including the latest products like the iPhone 15, Mac, iPad, and wearables, offers revenue streams from various segments of the tech market.
  • Apple's consistent innovation and brand loyalty contribute to sustained customer demand and market presence.
  • Recent positive earnings results, such as the reported $2.18 earnings per share, indicate financial strength and profitability.
  • Strategic investments by institutional investors like Anchor Investment Management LLC and Vanguard Group Inc. demonstrate confidence in Apple's future performance.

Cons

Investors should be bearish about investing in Apple for these reasons:

  • Apple's stock price volatility, with fluctuations in trading, may pose risks for short-term investors.
  • The competitive tech market landscape could pressure Apple's market share and margins, impacting future profitability.
  • Concerns over supply chain disruptions or component shortages could affect product availability and sales performance.
  • Regulatory challenges and antitrust scrutiny in various regions may lead to legal uncertainties and potential fines for the company.
  • Market saturation in certain product segments, like smartphones, could limit growth opportunities for Apple in the long term.

AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

33 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 1 sell rating, 10 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price target for 2024?

33 analysts have issued twelve-month target prices for Apple's stock. Their AAPL share price targets range from $158.00 to $250.00. On average, they expect the company's stock price to reach $205.27 in the next twelve months. This suggests a possible upside of 18.2% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2024?

Apple's stock was trading at $192.53 at the beginning of the year. Since then, AAPL shares have decreased by 9.8% and is now trading at $173.72.
View the best growth stocks for 2024 here
.

Are investors shorting Apple?

Apple saw a increase in short interest in the month of February. As of February 29th, there was short interest totaling 111,930,000 shares, an increase of 14.6% from the February 14th total of 97,670,000 shares. Based on an average daily trading volume, of 58,190,000 shares, the days-to-cover ratio is presently 1.9 days.
View Apple's Short Interest
.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 2nd 2024.
View our AAPL earnings forecast
.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its quarterly earnings results on Thursday, February, 1st. The iPhone maker reported $2.18 earnings per share for the quarter, beating the consensus estimate of $2.09 by $0.09. The iPhone maker had revenue of $119.60 billion for the quarter, compared to the consensus estimate of $117.99 billion. Apple had a net margin of 26.16% and a trailing twelve-month return on equity of 156.04%. The firm's revenue was up 2.1% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.88 EPS.
Read the conference call transcript
.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, February 1st. Stockholders of record on Monday, February 12th will be paid a dividend of $0.24 per share on Thursday, February 15th. This represents a $0.96 annualized dividend and a dividend yield of 0.55%. The ex-dividend date of this dividend is Friday, February 9th.
Read our dividend analysis for AAPL
.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.55%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 14.95%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.50% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Shares of Apple split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were issued to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its board has initiated a share buyback plan on Thursday, May 4th 2023, which allows the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization allows the company to reacquire up to 3.4% of its shares through open market purchases. Shares buyback plans are generally a sign that the company's board believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (8.54%), Vanguard Group Inc. (8.54%), Berkshire Hathaway Inc (5.86%), Price T Rowe Associates Inc. MD (1.37%), Norges Bank (1.14%) and Northern Trust Corp (1.05%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends
.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 3/18/2024 by MarketBeat.com Staff

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