S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?
S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?
S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?
S&P 500   5,149.42
DOW   38,790.43
QQQ   437.48
3 Large-Cap Stocks Buying Back Shares Aggressively
Semis, Nvidia Set for Big Moves as GTC Conference Kicks Off
Here’s Why Bitcoin Miners Stopped Rising With Bitcoin Prices
2 Deep Value, High Yield Stocks With a Double-Digit Upside
3 Stocks About to Boom on Unusual Call Option Volume
How major US stock indexes fared Monday, 3/18/2024
Oil Prices Up Again, Should You Buy This Time?

Alphabet (GOOG) Stock Price, News & Analysis

$148.48
+6.31 (+4.44%)
(As of 03/18/2024 ET)
Today's Range
$148.14
$152.93
50-Day Range
$132.56
$154.84
52-Week Range
$100.28
$155.20
Volume
47.65 million shs
Average Volume
23.86 million shs
Market Capitalization
$1.85 trillion
P/E Ratio
25.60
Dividend Yield
N/A
Price Target
$146.33

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
1.4% Downside
$146.33 Price Target
Short Interest
Healthy
0.25% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.75mentions of Alphabet in the last 14 days
Based on 77 Articles This Week
Insider Trading
Selling Shares
$39.22 M Sold Last Quarter
Proj. Earnings Growth
14.48%
From $6.77 to $7.75 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.00 out of 5 stars

Communication Services Sector

1st out of 7 stocks

Internet Content & Information Industry

1st out of 1 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

Big Investors Like What Comcast, Schwab, Alphabet Have to Offer
Comcast Corp. NASDAQ: CMCSA, Charles Schwab Corp. NYSE: SCHW and Alphabet Inc. NASDAQ: GOOGL are among institutional-quality large-cap stocks that are currently undervalued.
AI Cracks Open Largest Untapped Energy Reserve on Earth
This orb represents the largest untapped energy source in the world… And although this energy resource is unknown by 99% of the public… It makes gas, coal, oil, wind, hydropower, solar, fusion… 
NetApp Still a Value Play in the Data Management Segment (GOOG)
NetApp stock has room to move higher after the data management company beat on earnings, showed growth in every sector, and raised its 2024 guidance
Lyft Resets the Stage For Its Path to Profitability (GOOG)
Rideshare operator Lyft stock has been given a second life thanks to its Q4 2023 earnings performance in which the company outlined a path to profitability
How to Invest in Artificial Intelligence in These Simple Ways
How to invest in artificial intelligence? We’ll help you better understand the definition of AI and how companies use it in this fast-growing area.
Like Tiny Crypto Retirement Funds
The crypto bull market is about to blast off. Bitcoin and Ethereum are surging. But so are tiny altcoins that could be so profitable… They're like tiny crypto retirement funds.
Okta Raises EPS Forecasts Despite High Profile Security Breaches (GOOG)
OKTA stock is moving higher after the company shrugged off analysts' concerns with a blowout earnings report in which the company raised its 2025 guidance
Bargain Alert: Alphabet Stock Won't Be This Cheap For Long
While it managed to tag a fresh all-time high in January, shares of Alphabet Inc NASDAQ: GOOGL have been trading softly in the weeks since. It's a usual divergence from the broader market, given how much Alphabet's performance usually counts for in the broader trend.
Bargain Alert: Alphabet Stock Won’t Be This Cheap For Long (GOOG)
So, what’s been going on with Alphabet, and what kind of opportunity could this be creating for those of us on the sidelines?
Why Are Stocks Up Today?
See More Headlines
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Company Calendar

Last Earnings
1/30/2024
Today
3/18/2024
Next Earnings (Estimated)
4/23/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Internet Content & Information
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
182,502
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$146.33
High Stock Price Target
$170.00
Low Stock Price Target
$123.00
Potential Upside/Downside
-1.8%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
5 Analysts

Profitability

Net Income
$73.80 billion
Pretax Margin
27.89%

Debt

Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$7.12 per share
Book Value
$22.79 per share

Miscellaneous

Outstanding Shares
12,433,000,000
Free Float
10,817,953,000
Market Cap
$1.85 trillion
Optionable
Optionable
Beta
1.05

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Alphabet was last updated on Sunday, March 17, 2024 at 11:58 PM.

Pros

Here are some ways that investors could benefit from investing in Google:

  • Google's strong presence in the digital advertising market, with a significant market share, provides a stable revenue stream.
  • Continued innovation and investment in artificial intelligence and machine learning technologies position Google well for future growth and product development.
  • Recent positive analyst outlooks and price target increases indicate confidence in Google's performance and potential for stock price appreciation.
  • Google's diversified revenue streams from products like Google Cloud and YouTube offer resilience in various market conditions.
  • The current stock price of Google reflects a favorable valuation compared to its growth prospects and industry peers.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Regulatory challenges and antitrust scrutiny could lead to potential legal risks and impact Google's business operations.
  • Competition in the tech industry is intense, with rivals constantly innovating and challenging Google's market dominance.
  • Market volatility and macroeconomic factors may affect Google's stock price, leading to short-term fluctuations and investor uncertainty.
  • Concerns about data privacy and security issues could result in increased regulatory pressure and consumer trust issues for Google.
  • Google's heavy reliance on digital advertising revenue exposes the company to fluctuations in ad spending and market trends.

GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

5 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

5 Wall Street analysts have issued twelve-month price targets for Alphabet's stock. Their GOOG share price targets range from $123.00 to $170.00. On average, they expect the company's share price to reach $146.33 in the next year. This suggests that the stock has a possible downside of 1.4%.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 on January 1st, 2024. Since then, GOOG shares have increased by 5.4% and is now trading at $148.48.
View the best growth stocks for 2024 here
.

Are investors shorting Alphabet?

Alphabet saw a drop in short interest in the month of February. As of February 29th, there was short interest totaling 30,660,000 shares, a drop of 12.1% from the February 14th total of 34,870,000 shares. Based on an average trading volume of 23,310,000 shares, the days-to-cover ratio is presently 1.3 days.
View Alphabet's Short Interest
.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 23rd 2024.
View our GOOG earnings forecast
.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) released its earnings results on Tuesday, January, 30th. The information services provider reported $1.64 earnings per share for the quarter, topping analysts' consensus estimates of $1.60 by $0.04. The information services provider had revenue of $86.31 billion for the quarter, compared to analyst estimates of $85.28 billion. Alphabet had a trailing twelve-month return on equity of 27.22% and a net margin of 24.01%. The business's revenue was up 13.5% on a year-over-year basis. During the same period last year, the business posted $1.05 EPS.
Read the conference call transcript
.

When did Alphabet's stock split?

Alphabet shares split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly created shares were payable to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (3.31%), Price T Rowe Associates Inc. MD (0.79%), Capital International Investors (0.64%), Northern Trust Corp (0.43%), Capital World Investors (0.36%) and Legal & General Group Plc (0.34%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat, Sergey Brin and Sundar Pichai.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 3/19/2024 by MarketBeat.com Staff

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