Should I buy or sell Baozun stock right now?

3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Baozun in the last twelve months. There are currently 2 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" BZUN shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BZUN, but not buy additional shares or sell existing shares. View BZUN analyst ratings or view top-rated stocks .

What is Baozun's stock price target for 2024?

3 Wall Street research analysts have issued 12-month price targets for Baozun's shares. Their BZUN share price targets range from $4.20 to $5.20. On average, they expect the company's share price to reach $4.70 in the next twelve months. This suggests a possible upside of 102.6% from the stock's current price. View analysts price targets for BZUN or view top-rated stocks among Wall Street analysts .

How have BZUN shares performed in 2024?

Baozun's stock was trading at $2.74 at the beginning of the year. Since then, BZUN stock has decreased by 15.3% and is now trading at $2.32. View the best growth stocks for 2024 here .

Are investors shorting Baozun?

Baozun saw a decrease in short interest during the month of March. As of March 31st, there was short interest totaling 2,750,000 shares, a decrease of 7.1% from the March 15th total of 2,960,000 shares. Based on an average daily trading volume, of 686,700 shares, the short-interest ratio is currently 4.0 days. Currently, 4.8% of the shares of the company are short sold. View Baozun's Short Interest .

When is Baozun's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 23rd 2024. View our BZUN earnings forecast .

How were Baozun's earnings last quarter?

Baozun Inc. (NASDAQ:BZUN) announced its quarterly earnings data on Thursday, March, 21st. The technology company reported ($0.11) EPS for the quarter. The technology company had revenue of $391.61 million for the quarter. Baozun had a negative trailing twelve-month return on equity of 6.58% and a negative net margin of 3.16%.

What other stocks do shareholders of Baozun own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Baozun investors own include Alibaba Group (BABA) , NVIDIA (NVDA) , JD.com (JD) , Shopify (SHOP) , Baidu (BIDU) , Micron Technology (MU) , Advanced Micro Devices (AMD) , Hello Group (MOMO) , Block (SQ) and Netflix (NFLX) .

Baozun (BZUN) raised $143 million in an initial public offering (IPO) on Thursday, May 21st 2015. The company issued 11,000,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch acted as the underwriters for the IPO.

How do I buy shares of Baozun?

Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here .

NASDAQ:BZUN

Baozun (BZUN) Stock Price, News & Analysis

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Free BZUN Stock Alerts

$2.32

-0.06 (-2.52%)

(As of 04/19/2024 ET)

Compare

Today's Range: $2.26
▼
$2.37
50-Day Range: $2.26
▼
$2.90
52-Week Range: $1.90
▼
$5.35

Volume: 360,718 shs
Average Volume: 412,469 shs
Market Capitalization: $140.17 million

P/E Ratio: N/A
Dividend Yield: N/A
Price Target: $4.70

Get Baozun alerts:

Baozun MarketRank™ Stock Analysis

Analyst Rating: Hold
2.33 Rating Score
Upside/Downside: 102.6% Upside
$4.70 Price Target
Short Interest: Healthy
4.82% of Float Sold Short
Dividend Strength: N/A
Sustainability: N/A
News Sentiment: 1.11
Based on 6 Articles This Week
Insider Trading: N/A
Proj. Earnings Growth: N/A

Overall MarketRank^™

New Rank-Based ScoringMarketRank^™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

2.72 out of 5 stars

Computer And Technology Sector

334th out of 582 stocks

Catalog & Mail - Order Houses Industry

6th out of 10 stocks

3.2

Analyst's Opinion

Consensus Rating
Baozun has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 buy rating, 2 hold ratings, and no sell ratings.
Amount of Analyst Coverage
Baozun has only been the subject of 1 research reports in the past 90 days.

4.0

Short Interest

Percentage of Shares Shorted
4.82% of the float of Baozun has been sold short.
Short Interest Ratio / Days to Cover
Baozun has a short interest ratio ("days to cover") of 4.
Change versus previous month
Short interest in Baozun has recently decreased by 7.09%, indicating that investor sentiment is improving significantly.

0.0

Dividend Strength

Dividend Yield
Baozun does not currently pay a dividend.
Dividend Growth
Baozun does not have a long track record of dividend growth.

N/A

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
There is no current Upright™ data available for BZUN.

2.8

News and Social Media Coverage

News Sentiment
Baozun has a news sentiment score of 1.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.49 average news sentiment score of Computer and Technology companies.
News Coverage This Week
MarketBeat has tracked 6 news articles for Baozun this week, compared to 1 article on an average week.
Search Interest
Only 4 people have searched for BZUN on MarketBeat in the last 30 days. This is a decrease of -20% compared to the previous 30 days.

2.5

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Baozun insiders have not sold or bought any company stock.
Percentage Held by Insiders
59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.
Percentage Held by Institutions
47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

0.6

Earnings and Valuation

Price to Earnings Ratio vs. the Market
The P/E ratio of Baozun is -3.52, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.
Price to Earnings Ratio vs. Sector
The P/E ratio of Baozun is -3.52, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.
Price to Book Value per Share Ratio
Baozun has a P/B Ratio of 0.23. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

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About Baozun Stock (NASDAQ:BZUN)

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

BZUN Stock Price History

30 days | 90 days | 365 days | Advanced Chart

BZUN Stock News Headlines

April 19, 2024 | finance.yahoo.com

Baozun Files Annual Reports for Fiscal Year 2023

April 19, 2024 | finance.yahoo.com

Baozun Strengthens Leadership Team

April 20, 2024 | DTI (Ad)

Biden’s $374B Giveaway Into This Sector

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April 19, 2024 | finance.yahoo.com

Baozun Releases 2023 Sustainability Report

April 19, 2024 | prnewswire.com

Baozun Releases 2023 Chairman Letter

April 16, 2024 | americanbankingnews.com

Baozun Inc. (NASDAQ:BZUN) Sees Large Decline in Short Interest

April 11, 2024 | americanbankingnews.com

Baozun (NASDAQ:BZUN) Stock Passes Below 50 Day Moving Average of $2.43

April 10, 2024 | seekingalpha.com

Baozun: Buying Opportunity Amid Temporary Macro Headwinds

April 20, 2024 | DTI (Ad)

Biden’s $374B Giveaway Into This Sector

Biden’s Climate Bill Could Send Your Retirement Accounts Soaring – Or Diving See what this $374B giveaway could mean for your retirement right here

April 9, 2024 | seekingalpha.com

Baozun Inc.: Mixed Signals Into 2024 With A Lot To Prove

April 9, 2024 | seekingalpha.com

Baozun: Looking Forward To A Better 2024

March 26, 2024 | finance.yahoo.com

Baozun Inc. (NASDAQ:BZUN) Q4 2023 Earnings Call Transcript

March 23, 2024 | seekingalpha.com

Baozun Inc. (BZUN) Q4 2023 Earnings Call Transcript

March 22, 2024 | finance.yahoo.com

Loss-Making Baozun Inc. (NASDAQ:BZUN) Expected To Breakeven In The Medium-Term

March 22, 2024 | finanznachrichten.de

Baozun Inc.: Baozun Announces Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results

March 22, 2024 | markets.businessinsider.com

Baozun’s Strategic Growth and Profitability Outlook Affirm Buy Rating

March 21, 2024 | fool.com

Baozun (BZUN) Q4 2023 Earnings Call Transcript

March 21, 2024 | investorplace.com

BZUN Stock Earnings: Baozun Misses EPS, Beats Revenue for Q4 2023

March 21, 2024 | benzinga.com

Recap: Baozun Q4 Earnings

March 21, 2024 | msn.com

Baozun Non-GAAP EPADS of $0.07 misses by $0.05, revenue of $391.6M beats by $4.52M

March 21, 2024 | finance.yahoo.com

Baozun Announces Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results

March 20, 2024 | benzinga.com

Earnings Preview For Baozun

March 7, 2024 | investorplace.com

7 Under-$10 Stocks That Will Be Worth $100 (or More!) by 2026

March 7, 2024 | finance.yahoo.com

Baozun to Announce Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results on March 21, 2024

February 22, 2024 | benzinga.com

Baozun Stock (NASDAQ:BZUN), Analyst Ratings, Price Targets, Predictions

February 1, 2024 | benzinga.com

Baozun Stock (NASDAQ:BZUN) Dividends: History, Yield and Dates

January 31, 2024 | finance.yahoo.com

Baozun Inc. (NASDAQ:BZUN) Shares Could Be 39% Below Their Intrinsic Value Estimate

See More Headlines

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Company Calendar

Last Earnings: 3/21/2024
Today: 4/19/2024
Next Earnings (Estimated): 5/23/2024
Fiscal Year End: 12/31/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Sector: Computer and Technology
Industry: Catalog & mail - order houses
Sub-Industry: N/A
Current Symbol: NASDAQ:BZUN
CUSIP: N/A
CIK: 1625414
Web: www.baozun.com
Phone: 862160809991
Fax: N/A
Employees: 7,588
Year Founded: 2006

Price Target and Rating

Average Stock Price Target: $4.70
High Stock Price Target: $5.20
Low Stock Price Target: $4.20
Potential Upside/Downside: +102.6%
Consensus Rating: Hold
Rating Score (0-4): 2.33
Research Coverage: 3 Analysts

Profitability

EPS (Most Recent Fiscal Year): ($0.66)
Trailing P/E Ratio: N/A
Forward P/E Ratio: N/A
P/E Growth: N/A
Net Income: $-39,220,000.00
Net Margins: -3.16%
Pretax Margin: -2.46%
Return on Equity: -6.58%
Return on Assets: -2.74%

Debt

Debt-to-Equity Ratio: N/A
Current Ratio: 1.94
Quick Ratio: 1.66

Sales & Book Value

Annual Sales: $8.50 billion
Price / Sales: 0.02
Cash Flow: N/A
Price / Cash Flow: N/A
Book Value: $10.08 per share
Price / Book: 0.23

Miscellaneous

Outstanding Shares: 60,420,000
Free Float: 24,651,000
Market Cap: $140.17 million
Optionable: Optionable
Beta: 0.58

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Key Executives

Mr. Junhua Wu (Age 46)
Co-Founder, Chief Growth Officer & Director
Mr. Wenbin Qiu (Age 56)
Co-Founder, Chairman of the Board & CEO
Mr. Arthur Yu (Age 43)
Chief Financial Officer
Ms. Wendy Sun
Investor Relations Director
Mr. Yuen Lung Kwok (Age 60)
Chief Human Resource Officer
Mr. Tao Liang (Age 36)
Senior Vice President
Ms. Sandrine Zerbib
President of Baozun Brand Management

Key Competitors

View All Competitors

Institutional Ownership

View All Institutional Transactions

BZUN Stock Analysis - Frequently Asked Questions

Should I buy or sell Baozun stock right now?: 3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Baozun in the last twelve months. There are currently 2 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" BZUN shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BZUN, but not buy additional shares or sell existing shares.
View BZUN analyst ratings or view top-rated stocks.
What is Baozun's stock price target for 2024?: 3 Wall Street research analysts have issued 12-month price targets for Baozun's shares. Their BZUN share price targets range from $4.20 to $5.20. On average, they expect the company's share price to reach $4.70 in the next twelve months. This suggests a possible upside of 102.6% from the stock's current price.
View analysts price targets for BZUN or view top-rated stocks among Wall Street analysts.
How have BZUN shares performed in 2024?: Baozun's stock was trading at $2.74 at the beginning of the year. Since then, BZUN stock has decreased by 15.3% and is now trading at $2.32.
View the best growth stocks for 2024 here.
Are investors shorting Baozun?: Baozun saw a decrease in short interest during the month of March. As of March 31st, there was short interest totaling 2,750,000 shares, a decrease of 7.1% from the March 15th total of 2,960,000 shares. Based on an average daily trading volume, of 686,700 shares, the short-interest ratio is currently 4.0 days. Currently, 4.8% of the shares of the company are short sold.
View Baozun's Short Interest.
When is Baozun's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, May 23rd 2024.
View our BZUN earnings forecast.

How were Baozun's earnings last quarter?: Baozun Inc. (NASDAQ:BZUN) announced its quarterly earnings data on Thursday, March, 21st. The technology company reported ($0.11) EPS for the quarter. The technology company had revenue of $391.61 million for the quarter. Baozun had a negative trailing twelve-month return on equity of 6.58% and a negative net margin of 3.16%.
What other stocks do shareholders of Baozun own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), JD.com (JD), Shopify (SHOP), Baidu (BIDU), Micron Technology (MU), Advanced Micro Devices (AMD), Hello Group (MOMO), Block (SQ) and Netflix (NFLX).
When did Baozun IPO?: Baozun (BZUN) raised $143 million in an initial public offering (IPO) on Thursday, May 21st 2015. The company issued 11,000,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch acted as the underwriters for the IPO.
How do I buy shares of Baozun?: Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:BZUN) was last updated on 4/20/2024 by MarketBeat.com Staff

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Baozun (BZUN) Stock Price, News & Analysis

Baozun MarketRank™ Stock Analysis

Overall MarketRank™

Analyst's Opinion

Short Interest

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Change versus previous month

Dividend Strength

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score

News and Social Media Coverage

News Sentiment

News Coverage This Week

Search Interest

Company Ownership

Earnings and Valuation

About Baozun Stock (NASDAQ:BZUN)

BZUN Stock Price History

BZUN Stock News Headlines

Company Calendar

Industry, Sector and Symbol

Price Target and Rating

Profitability

Debt

Sales & Book Value

Miscellaneous

Social Links

Key Executives

Key Competitors

Institutional Ownership

BZUN Stock Analysis - Frequently Asked Questions

Overall MarketRank^™