Analyzing Starbox Group (NASDAQ:STBX) and Fluent (NASDAQ:FLNT)

Starbox Group (NASDAQ:STBXGet Rating) and Fluent (NASDAQ:FLNTGet Rating) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Analyst Ratings

This is a summary of recent recommendations and price targets for Starbox Group and Fluent, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Starbox Group 0 0 0 0 N/A
Fluent 0 0 1 0 3.00

Fluent has a consensus price target of $2.50, indicating a potential upside of 58.73%. Given Fluent’s higher possible upside, analysts plainly believe Fluent is more favorable than Starbox Group.

Institutional & Insider Ownership

27.1% of Fluent shares are held by institutional investors. 23.5% of Fluent shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


This table compares Starbox Group and Fluent’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Starbox Group N/A N/A N/A
Fluent -15.43% -1.10% -0.73%

Valuation and Earnings

This table compares Starbox Group and Fluent’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Starbox Group N/A N/A N/A N/A N/A
Fluent $329.25 million 0.38 -$10.06 million ($0.70) -2.25

Starbox Group has higher earnings, but lower revenue than Fluent.


Fluent beats Starbox Group on 5 of the 8 factors compared between the two stocks.

About Starbox Group

(Get Rating)

Starbox Group Holdings Ltd., through its subsidiaries, provides digital advertising services to retail merchant advertisers through websites and mobile apps in Malaysia. It connects retail merchants with individual online and offline shoppers to facilitate transactions through cash rebate programs offered by retail merchants. The company also provides payment solutions to merchants; and network marketing services. Starbox Group Holdings Ltd was founded in 2019 and is based in Kuala Lumpur, Malaysia.

About Fluent

(Get Rating)

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and wellness, retail and consumer, and staffing and recruitment. Fluent, Inc. is headquartered in New York, New York.

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