Contrasting Kidpik (PIK) & Its Rivals

Kidpik (NASDAQ:PIKGet Rating) is one of 27 public companies in the “Catalog & mail-order houses” industry, but how does it compare to its peers? We will compare Kidpik to related companies based on the strength of its profitability, valuation, analyst recommendations, dividends, earnings, institutional ownership and risk.

Insider & Institutional Ownership

9.8% of Kidpik shares are owned by institutional investors. Comparatively, 42.1% of shares of all “Catalog & mail-order houses” companies are owned by institutional investors. 67.5% of Kidpik shares are owned by insiders. Comparatively, 32.1% of shares of all “Catalog & mail-order houses” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and price targets for Kidpik and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kidpik 0 0 1 0 3.00
Kidpik Competitors 61 388 789 12 2.60

As a group, “Catalog & mail-order houses” companies have a potential upside of 70.10%. Given Kidpik’s peers higher probable upside, analysts plainly believe Kidpik has less favorable growth aspects than its peers.

Valuation and Earnings

This table compares Kidpik and its peers revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Kidpik $21.83 million -$5.95 million -2.03
Kidpik Competitors $2.50 billion -$3.20 million -1.84

Kidpik’s peers have higher revenue and earnings than Kidpik. Kidpik is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


This table compares Kidpik and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kidpik -33.94% -62.91% -35.98%
Kidpik Competitors -16.41% 547.87% -7.87%


Kidpik peers beat Kidpik on 8 of the 11 factors compared.

Kidpik Company Profile

(Get Rating)

Kidpik Corp. operates as a subscription-based e-commerce company that sells kids apparel, footwear, and accessories. The company offers apparel, including tops, bottoms, cardigans, jackets, dresses, and swimwear in knit and woven fabrications; shoes, such as sneakers, boots, sandals, and dress shoes; and accessories comprising sunglasses, jewelry, bags, socks, hats, hair goods, and other items. It serves its customers through its retail website,;; and clothing subscription boxes, which provide mix-&-match coordinated outfits that are personalized based on each member's preferences. The company was incorporated in 2015 and is based in New York, New York.

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