Critical Survey: Olaplex (OLPX) vs. Its Rivals

Olaplex (NASDAQ:OLPXGet Rating) is one of 26 publicly-traded companies in the “Toilet preparations” industry, but how does it weigh in compared to its competitors? We will compare Olaplex to similar companies based on the strength of its profitability, dividends, risk, institutional ownership, earnings, valuation and analyst recommendations.

Insider and Institutional Ownership

92.3% of Olaplex shares are owned by institutional investors. Comparatively, 46.5% of shares of all “Toilet preparations” companies are owned by institutional investors. 5.2% of Olaplex shares are owned by company insiders. Comparatively, 21.1% of shares of all “Toilet preparations” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Olaplex and its competitors, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Olaplex 0 1 10 1 3.00
Olaplex Competitors 122 940 984 23 2.44

Olaplex currently has a consensus price target of $26.42, indicating a potential upside of 117.12%. As a group, “Toilet preparations” companies have a potential upside of 24.06%. Given Olaplex’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Olaplex is more favorable than its competitors.

Earnings and Valuation

This table compares Olaplex and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Olaplex $598.36 million $220.78 million 30.43
Olaplex Competitors $4.06 billion $334.00 million 38.92

Olaplex’s competitors have higher revenue and earnings than Olaplex. Olaplex is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares Olaplex and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Olaplex 38.00% 59.00% 21.23%
Olaplex Competitors -6.29% 36.98% 6.50%


Olaplex beats its competitors on 8 of the 12 factors compared.

About Olaplex

(Get Rating)

Olaplex Holdings, Inc. manufactures and sells hair care products. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company was founded in 2014 and is based in Santa Barbara, California.

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