Reviewing Professional Diversity Network (NASDAQ:IPDN) and AdTheorent (NASDAQ:ADTH)

AdTheorent (NASDAQ:ADTHGet Rating) and Professional Diversity Network (NASDAQ:IPDNGet Rating) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, dividends, institutional ownership, risk and profitability.

Analyst Recommendations

This is a breakdown of recent ratings for AdTheorent and Professional Diversity Network, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AdTheorent 0 0 7 0 3.00
Professional Diversity Network 0 0 0 0 N/A

AdTheorent presently has a consensus target price of $8.13, indicating a potential upside of 300.25%. Given AdTheorent’s higher possible upside, research analysts clearly believe AdTheorent is more favorable than Professional Diversity Network.

Risk and Volatility

AdTheorent has a beta of 1.01, indicating that its stock price is 1% more volatile than the S&P 500. Comparatively, Professional Diversity Network has a beta of 18.6, indicating that its stock price is 1,760% more volatile than the S&P 500.

Insider & Institutional Ownership

14.4% of AdTheorent shares are owned by institutional investors. Comparatively, 0.9% of Professional Diversity Network shares are owned by institutional investors. 4.2% of AdTheorent shares are owned by insiders. Comparatively, 3.0% of Professional Diversity Network shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


This table compares AdTheorent and Professional Diversity Network’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
AdTheorent N/A -8.22% -2.71%
Professional Diversity Network -31.16% -72.61% -27.03%

Earnings & Valuation

This table compares AdTheorent and Professional Diversity Network’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
AdTheorent $165.37 million 1.05 $26.20 million N/A N/A
Professional Diversity Network $6.10 million 2.21 -$2.76 million ($0.19) -4.26

AdTheorent has higher revenue and earnings than Professional Diversity Network.


AdTheorent beats Professional Diversity Network on 9 of the 11 factors compared between the two stocks.

About AdTheorent

(Get Rating)

AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

About Professional Diversity Network

(Get Rating)

Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. It operates in three segments: Professional Diversity Network (PDN Network), National Association of Professional Women (NAPW Network), and RemoteMore USA (RemoteMore). The company offers online professional job seeking communities that offers recruitment services, such as single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing, and research and outreach services to various cultural groups and employers. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its websites. In addition, the company operates a women-only professional networking organization; and offers companies with talented engineers to provide solutions to their software needs. Professional Diversity Network, Inc. was incorporated in 2003 and is headquartered in Chicago, Illinois.

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