Analyzing Amplitude (NASDAQ:AMPL) and Leafly (NASDAQ:LFLY)

Amplitude (NASDAQ:AMPLGet Rating) and Leafly (NASDAQ:LFLYGet Rating) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, earnings, institutional ownership, profitability and dividends.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Amplitude and Leafly, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amplitude 0 3 6 0 2.67
Leafly 0 1 2 0 2.67

Amplitude currently has a consensus target price of $30.88, suggesting a potential upside of 92.97%. Leafly has a consensus target price of $4.83, suggesting a potential upside of 355.97%. Given Leafly’s higher probable upside, analysts clearly believe Leafly is more favorable than Amplitude.

Insider and Institutional Ownership

46.1% of Amplitude shares are held by institutional investors. Comparatively, 22.9% of Leafly shares are held by institutional investors. 45.4% of Amplitude shares are held by company insiders. Comparatively, 21.8% of Leafly shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


This table compares Amplitude and Leafly’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Amplitude -51.07% -24.16% -17.79%
Leafly N/A N/A -27.82%

Valuation and Earnings

This table compares Amplitude and Leafly’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Amplitude $167.26 million 10.74 -$74.98 million ($1.55) -10.32
Leafly $43.04 million 0.98 -$5.70 million N/A N/A

Leafly has lower revenue, but higher earnings than Amplitude.


Amplitude beats Leafly on 6 of the 10 factors compared between the two stocks.

About Amplitude

(Get Rating)

Amplitude, Inc. provides a digital optimization system to analyze customer behavior within digital products in the United States and internationally. It offers Amplitude analytics for insights of customer behavior; Amplitude Recommend, a no-code personalization solution that helps to increase customer engagement by adapting digital products and campaigns to every user based on behavior; Amplitude Experiment, an integrated solution that enables teams to determine and deliver the product experiences for their customers through A/B tests and controlled feature releases; Amplitude Behavioral Graph, a proprietary database for deep, real-time interactive behavioral analysis, and behavior-driven personalization – instantly joining, analyzing, and correlating any customer actions to outcomes, such as engagement, growth, and loyalty; and data management, a real-time data layer for planning, integrating, and managing data sources to create a foundation with identity resolution, enterprise-level security, and privacy solutions. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.

About Leafly

(Get Rating)

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. It offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers and brands; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. The company was founded in 2010 and is headquartered in Seattle, Washington.

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