Marketing Alliance (MAAL) versus Its Peers Head-To-Head Survey

Marketing Alliance (OTCMKTS:MAALGet Rating) is one of 35 public companies in the “Insurance agents, brokers, & service” industry, but how does it compare to its competitors? We will compare Marketing Alliance to related businesses based on the strength of its valuation, earnings, dividends, profitability, institutional ownership, analyst recommendations and risk.

Volatility & Risk

Marketing Alliance has a beta of 0.58, suggesting that its stock price is 42% less volatile than the S&P 500. Comparatively, Marketing Alliance’s competitors have a beta of 1.01, suggesting that their average stock price is 1% more volatile than the S&P 500.


This table compares Marketing Alliance and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 7.95% N/A N/A
Marketing Alliance Competitors 4.69% 19.21% 3.34%

Insider and Institutional Ownership

55.5% of shares of all “Insurance agents, brokers, & service” companies are owned by institutional investors. 21.9% of shares of all “Insurance agents, brokers, & service” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Marketing Alliance and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Marketing Alliance $23.69 million $2.62 million 11.04
Marketing Alliance Competitors $9.40 billion $793.07 million 28.69

Marketing Alliance’s competitors have higher revenue and earnings than Marketing Alliance. Marketing Alliance is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for Marketing Alliance and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
Marketing Alliance Competitors 138 899 1129 27 2.48

As a group, “Insurance agents, brokers, & service” companies have a potential upside of 44.24%. Given Marketing Alliance’s competitors higher probable upside, analysts plainly believe Marketing Alliance has less favorable growth aspects than its competitors.


Marketing Alliance pays an annual dividend of $0.28 per share and has a dividend yield of 10.6%. Marketing Alliance pays out 116.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “Insurance agents, brokers, & service” companies pay a dividend yield of 1.5% and pay out 26.1% of their earnings in the form of a dividend.


Marketing Alliance competitors beat Marketing Alliance on 10 of the 12 factors compared.

Marketing Alliance Company Profile

(Get Rating)

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and medicare supplement products. In addition, the company operates family entertainment space in Florida, Missouri, and North Carolina under the name of Monkey Joe's; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

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