Marketing Alliance (MAAL) and Its Rivals Head to Head Review

Marketing Alliance (OTCMKTS:MAALGet Rating) is one of 35 public companies in the “Insurance agents, brokers, & service” industry, but how does it weigh in compared to its rivals? We will compare Marketing Alliance to related companies based on the strength of its earnings, valuation, profitability, risk, dividends, institutional ownership and analyst recommendations.


This table compares Marketing Alliance and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 7.95% N/A N/A
Marketing Alliance Competitors 4.69% 19.11% 3.32%

Risk & Volatility

Marketing Alliance has a beta of 0.58, suggesting that its stock price is 42% less volatile than the S&P 500. Comparatively, Marketing Alliance’s rivals have a beta of 1.01, suggesting that their average stock price is 1% more volatile than the S&P 500.

Institutional & Insider Ownership

55.5% of shares of all “Insurance agents, brokers, & service” companies are held by institutional investors. 22.1% of shares of all “Insurance agents, brokers, & service” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings for Marketing Alliance and its rivals, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
Marketing Alliance Competitors 138 900 1130 27 2.48

As a group, “Insurance agents, brokers, & service” companies have a potential upside of 48.11%. Given Marketing Alliance’s rivals higher probable upside, analysts plainly believe Marketing Alliance has less favorable growth aspects than its rivals.

Valuation & Earnings

This table compares Marketing Alliance and its rivals gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Marketing Alliance $23.69 million $2.62 million 11.04
Marketing Alliance Competitors $9.40 billion $793.07 million 27.85

Marketing Alliance’s rivals have higher revenue and earnings than Marketing Alliance. Marketing Alliance is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


Marketing Alliance pays an annual dividend of $0.28 per share and has a dividend yield of 10.6%. Marketing Alliance pays out 116.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “Insurance agents, brokers, & service” companies pay a dividend yield of 1.5% and pay out 26.1% of their earnings in the form of a dividend.


Marketing Alliance rivals beat Marketing Alliance on 10 of the 12 factors compared.

About Marketing Alliance

(Get Rating)

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and medicare supplement products. In addition, the company operates family entertainment space in Florida, Missouri, and North Carolina under the name of Monkey Joe's; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

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