Financial Contrast: Starco Brands (OTCMKTS:STCB) & WPP (NASDAQ:WPP)

Starco Brands (OTCMKTS:STCBGet Rating) and WPP (NASDAQ:WPPGet Rating) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, risk, institutional ownership, dividends, profitability, valuation and analyst recommendations.

Insider and Institutional Ownership

4.0% of WPP shares are owned by institutional investors. 63.0% of Starco Brands shares are owned by insiders. Comparatively, 1.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


This table compares Starco Brands and WPP’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Starco Brands -77.95% N/A -145.13%

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Starco Brands and WPP, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Starco Brands 0 0 0 0 N/A
WPP 0 0 0 0 N/A

Volatility and Risk

Starco Brands has a beta of 1.39, indicating that its stock price is 39% more volatile than the S&P 500. Comparatively, WPP has a beta of 1.29, indicating that its stock price is 29% more volatile than the S&P 500.

Valuation and Earnings

This table compares Starco Brands and WPP’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Starco Brands $670,000.00 54.62 -$2.25 million N/A N/A
WPP $17.60 billion 0.63 $876.90 million N/A N/A

WPP has higher revenue and earnings than Starco Brands.


WPP beats Starco Brands on 5 of the 8 factors compared between the two stocks.

About Starco Brands

(Get Rating)

Starco Brands, Inc. engages in creating behavior-changing brands and technologies. It also generates security, stability and wealth for younger generations. The firm’s brands include Breathe, Winona Pure and Honu. The company was founded by Sanford Lang and Martin Goldrod on January 26, 2010 and is headquartered in Santa Monica, CA.

About WPP

(Get Rating)

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

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