Reviewing Vita Coco (NASDAQ:COCO) and Diageo (NYSE:DEO)

Vita Coco (NASDAQ:COCOGet Rating) and Diageo (NYSE:DEOGet Rating) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Earnings and Valuation

This table compares Vita Coco and Diageo’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vita Coco $379.51 million 1.53 $19.01 million $0.13 79.85
Diageo $19.43 billion 5.15 $4.32 billion N/A N/A

Diageo has higher revenue and earnings than Vita Coco.

Institutional and Insider Ownership

22.1% of Vita Coco shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 51.5% of Vita Coco shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and target prices for Vita Coco and Diageo, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vita Coco 0 0 4 0 3.00
Diageo 2 4 4 0 2.20

Vita Coco presently has a consensus price target of $14.00, indicating a potential upside of 34.87%. Given Vita Coco’s stronger consensus rating and higher probable upside, equities analysts clearly believe Vita Coco is more favorable than Diageo.


This table compares Vita Coco and Diageo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vita Coco 1.71% 7.47% 4.70%
Diageo N/A N/A N/A


Vita Coco beats Diageo on 7 of the 10 factors compared between the two stocks.

About Vita Coco

(Get Rating)

The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, and the Asia Pacific. The company offers coconut oil and coconut milk; Hydration Drink Mix, a powdered form of flavored coconut water; sparkling water; Runa, a plant-based energy drink; purified water under the Ever & Ever brand name; and PWR LIFT, a protein-infused fitness drink. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. In addition, the company supplies coconut water and coconut oil categories to retailers. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.The Vita Coco Company, Inc. was founded in 2004 and is headquartered in New York, New York.

About Diageo

(Get Rating)

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

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