Should I buy or sell Direct Digital stock right now?

4 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" DRCT shares. View DRCT analyst ratings or view top-rated stocks .

What is Direct Digital's stock price target for 2024?

4 Wall Street research analysts have issued 1 year price objectives for Direct Digital's stock. Their DRCT share price targets range from $5.50 to $23.00. On average, they expect the company's share price to reach $15.83 in the next twelve months. This suggests a possible upside of 116.6% from the stock's current price. View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts .

How have DRCT shares performed in 2024?

Direct Digital's stock was trading at $14.88 at the beginning of 2024. Since then, DRCT shares have decreased by 50.9% and is now trading at $7.31. View the best growth stocks for 2024 here .

Are investors shorting Direct Digital?

Direct Digital saw a increase in short interest in March. As of March 31st, there was short interest totaling 287,800 shares, an increase of 17.5% from the March 15th total of 244,900 shares. Based on an average daily volume of 257,000 shares, the days-to-cover ratio is currently 1.1 days. Currently, 11.3% of the shares of the company are short sold. View Direct Digital's Short Interest .

When is Direct Digital's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 9th 2024. View our DRCT earnings forecast .

How were Direct Digital's earnings last quarter?

Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings results on Tuesday, March, 26th. The company reported ($0.08) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.28 by $0.36. The company had revenue of $41.01 million for the quarter, compared to analysts' expectations of $66.02 million. Direct Digital had a net margin of 1.26% and a trailing twelve-month return on equity of 48.38%. During the same period in the prior year, the firm posted $0.01 earnings per share.

What guidance has Direct Digital issued on next quarter's earnings?

Direct Digital updated its FY 2024 earnings guidance on Tuesday, March, 26th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $170.0 million-$190.0 million, compared to the consensus revenue estimate of $242.6 million.

When did Direct Digital IPO?

Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.

How do I buy shares of Direct Digital?

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here .

NASDAQ:DRCT

Direct Digital (DRCT) Stock Price, News & Analysis

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$7.37

+0.22 (+3.08%)

(As of 05:32 PM ET)

Compare

Today's Range: $7.08
▼
$8.11
50-Day Range: $7.15
▼
$32.51
52-Week Range: $1.96
▼
$35.88

Volume: 94,665 shs
Average Volume: 246,268 shs
Market Capitalization: $105.17 million

P/E Ratio: 52.64
Dividend Yield: N/A
Price Target: $15.83

Get Direct Digital alerts:

Direct Digital MarketRank™ Stock Analysis

Analyst Rating: Moderate Buy
2.75 Rating Score
Upside/Downside: 116.6% Upside
$15.83 Price Target
Short Interest: Bearish
11.33% of Float Sold Short
Dividend Strength: N/A
Sustainability: N/A
News Sentiment: 1.47
Based on 2 Articles This Week
Insider Trading: N/A
Proj. Earnings Growth: 175.00%
From $0.16 to $0.44 Per Share

Overall MarketRank^™

New Rank-Based ScoringMarketRank^™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.20 out of 5 stars

Business Services Sector

149th out of 309 stocks

Advertising Industry

4th out of 9 stocks

3.4

Analyst's Opinion

Consensus Rating
Direct Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 3 buy ratings, 1 hold rating, and no sell ratings.
Amount of Analyst Coverage
Direct Digital has only been the subject of 3 research reports in the past 90 days.

2.0

Short Interest

Percentage of Shares Shorted
11.33% of the float of Direct Digital has been sold short.
Short Interest Ratio / Days to Cover
Direct Digital has a short interest ratio ("days to cover") of 1.1, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Direct Digital has recently increased by 17.52%, indicating that investor sentiment is decreasing significantly.

0.0

Dividend Strength

Dividend Yield
Direct Digital does not currently pay a dividend.
Dividend Growth
Direct Digital does not have a long track record of dividend growth.

N/A

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
There is no current Upright™ data available for DRCT.

3.0

News and Social Media Coverage

News Sentiment
Direct Digital has a news sentiment score of 1.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.50 average news sentiment score of Business Services companies.
News Coverage This Week
MarketBeat has tracked 2 news articles for Direct Digital this week, compared to 3 articles on an average week.
Search Interest
47 people have searched for DRCT on MarketBeat in the last 30 days. This is an increase of 194% compared to the previous 30 days.
MarketBeat Follows
Only 10 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. This is a decrease of -33% compared to the previous 30 days.

1.7

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Direct Digital insiders have not sold or bought any company stock.
Percentage Held by Insiders
80.79% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.
Percentage Held by Institutions
Only 4.02% of the stock of Direct Digital is held by institutions.

2.5

Earnings and Valuation

Earnings Growth
Earnings for Direct Digital are expected to grow by 175.00% in the coming year, from $0.16 to $0.44 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Direct Digital is 52.21, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 139.35.
Price to Earnings Ratio vs. Sector
The P/E ratio of Direct Digital is 52.21, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 29.80.
Price to Book Value per Share Ratio
Direct Digital has a P/B Ratio of 22.84. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

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About Direct Digital Stock (NASDAQ:DRCT)

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

DRCT Stock Price History

30 days | 90 days | 365 days | Advanced Chart

DRCT Stock News Headlines

April 17, 2024 | benzinga.com

Top 5 Tech And Telecom Stocks That May Rocket Higher This Month - Angi (NASDAQ:ANGI), Direct Digital Holdings (NASDAQ:DRCT)

April 6, 2024 | seekingalpha.com

Direct Digital: Appears Oversold Despite Strong Partnership Developments

April 18, 2024 | Gold Safe Exchange (Ad)

The “Perfect Storm” for Gold

Gold has already reached all-time highs, and experts believe it's not slowing down any time soon. In fact, some analysts predict a $7,000 price tag by 2025.

April 5, 2024 | businesswire.com

Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm, Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of Investors

April 5, 2024 | businesswire.com

INVESTOR ALERT: Law Offices of Howard G. Smith Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of Investors

April 3, 2024 | businesswire.com

The Law Offices of Frank R. Cruz Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of Investors

April 2, 2024 | prnewswire.com

81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' Research

March 29, 2024 | seekingalpha.com

Direct Digital Holdings, Inc. (DRCT) Q4 2023 Earnings Call Transcript

April 18, 2024 | Gold Safe Exchange (Ad)

The “Perfect Storm” for Gold

Gold has already reached all-time highs, and experts believe it's not slowing down any time soon. In fact, some analysts predict a $7,000 price tag by 2025.

March 27, 2024 | msn.com

DRCT Earnings: Direct Digital Holdings Tanks After Loss in Q4

March 27, 2024 | markets.businessinsider.com

These Analysts Slash Their Forecasts On Direct Digital Holdings After Weak Results

March 27, 2024 | markets.businessinsider.com

Analysts Are Bullish on Top Communication Services Stocks: Sirius XM Holdings (SIRI), Integral Ad Science (IAS)

March 27, 2024 | finance.yahoo.com

Direct Digital Holdings, Inc. (NASDAQ:DRCT) Q4 2023 Earnings Call Transcript

March 27, 2024 | investorplace.com

Why Is Direct Digital (DRCT) Stock Down 45% Today?

March 27, 2024 | msn.com

Direct Digital Stock Falls On Q4 Results: Here's Why

March 27, 2024 | finance.yahoo.com

Direct Digital Holdings Reports Q4 & Full-Year 2023 Results

March 27, 2024 | finance.yahoo.com

Direct Digital Holdings Inc (DRCT) Aligns with EPS Projections, Reports Revenue Surge in ...

March 27, 2024 | finance.yahoo.com

Direct Digital Sees Double-Digit Growth for 8th Consecutive Quarter

March 26, 2024 | benzinga.com

Earnings Preview For Direct Digital Holdings

March 21, 2024 | marketwatch.com

Direct Digital Holdings Delays 4Q Earnings Release to Complete Audit

March 20, 2024 | msn.com

Direct Digital Holdings Q4 2023 Earnings Preview

March 20, 2024 | benzinga.com

A Preview Of Direct Digital Holdings's Earnings

March 20, 2024 | finance.yahoo.com

Direct Digital Holdings Announces Rescheduling of Fourth Quarter and FY 2023 Financial Results Release and Conference Call

March 15, 2024 | forbes.com

Using Digital Technologies To Bring Better Engagement To Pharma’s DTC Ads

March 14, 2024 | msn.com

Direct Debit System partners with Keyper in Dubai

March 14, 2024 | finance.yahoo.com

An Intrinsic Calculation For Direct Digital Holdings, Inc. (NASDAQ:DRCT) Suggests It's 45% Undervalued

March 10, 2024 | investorplace.com

What Are the Top 3 Stocks to Buy Right Now? Our Picks, Ranked

See More Headlines

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Company Calendar

Last Earnings: 3/26/2024
Today: 4/18/2024
Next Earnings (Estimated): 5/09/2024
Fiscal Year End: 12/31/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Sector: Business Services
Industry: Advertising
Sub-Industry: N/A
Current Symbol: NASDAQ:DRCT
CUSIP: N/A
CIK: 1880613
Web: www.directdigitalholdings.com
Phone: 832-402-1051
Fax: N/A
Employees: 69
Year Founded: N/A

Price Target and Rating

Average Stock Price Target: $15.83
High Stock Price Target: $23.00
Low Stock Price Target: $5.50
Potential Upside/Downside: +114.8%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.75
Research Coverage: 4 Analysts

Profitability

EPS (Most Recent Fiscal Year): $0.14
Trailing P/E Ratio: 52.64
Forward P/E Ratio: 46.06
P/E Growth: N/A
Net Income: $1.99 million
Net Margins: 1.26%
Pretax Margin: 3.37%
Return on Equity: 48.38%
Return on Assets: 3.30%

Debt

Debt-to-Equity Ratio: 3.51
Current Ratio: 1.16
Quick Ratio: 1.16

Sales & Book Value

Annual Sales: $146.84 million
Price / Sales: 0.72
Cash Flow: $0.37 per share
Price / Cash Flow: 19.91
Book Value: $0.32 per share
Price / Book: 23.03

Miscellaneous

Outstanding Shares: 14,270,000
Free Float: 2,741,000
Market Cap: $105.17 million
Optionable: Not Optionable
Beta: 7.91

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Key Executives

Mr. Mark D. Walker (Age 48)
CEO, Co-Founder & Chairman
Comp: $518.75k
Mr. Keith W. Smith (Age 55)
Co-Founder, President & Director
Comp: $518.75k
Ms. Diana P. Diaz
Chief Financial Officer
Ms. Anu Pillai (Age 53)
Chief Technology Officer
Ms. M. Duyen Le CPA
Vice President of People & Culture
Ms. Maria Vilchez Lowrey (Age 42)
Chief Growth Officer
Ms. Kristie MacDonald
Chief Executive Officer of Huddled Masses
Mr. Douglas Mankiewicz
Chief Executive Officer of Orange 142
Ms. Lashawnda Goffin
Chief Executive Officer of Colossus SSP

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

DRCT Stock Analysis - Frequently Asked Questions

Should I buy or sell Direct Digital stock right now?: 4 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" DRCT shares.
View DRCT analyst ratings or view top-rated stocks.
What is Direct Digital's stock price target for 2024?: 4 Wall Street research analysts have issued 1 year price objectives for Direct Digital's stock. Their DRCT share price targets range from $5.50 to $23.00. On average, they expect the company's share price to reach $15.83 in the next twelve months. This suggests a possible upside of 116.6% from the stock's current price.
View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts.
How have DRCT shares performed in 2024?: Direct Digital's stock was trading at $14.88 at the beginning of 2024. Since then, DRCT shares have decreased by 50.9% and is now trading at $7.31.
View the best growth stocks for 2024 here.
Are investors shorting Direct Digital?: Direct Digital saw a increase in short interest in March. As of March 31st, there was short interest totaling 287,800 shares, an increase of 17.5% from the March 15th total of 244,900 shares. Based on an average daily volume of 257,000 shares, the days-to-cover ratio is currently 1.1 days. Currently, 11.3% of the shares of the company are short sold.
View Direct Digital's Short Interest.
When is Direct Digital's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, May 9th 2024.
View our DRCT earnings forecast.

How were Direct Digital's earnings last quarter?: Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings results on Tuesday, March, 26th. The company reported ($0.08) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.28 by $0.36. The company had revenue of $41.01 million for the quarter, compared to analysts' expectations of $66.02 million. Direct Digital had a net margin of 1.26% and a trailing twelve-month return on equity of 48.38%. During the same period in the prior year, the firm posted $0.01 earnings per share.
What guidance has Direct Digital issued on next quarter's earnings?: Direct Digital updated its FY 2024 earnings guidance on Tuesday, March, 26th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $170.0 million-$190.0 million, compared to the consensus revenue estimate of $242.6 million.
When did Direct Digital IPO?: Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.
How do I buy shares of Direct Digital?: Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:DRCT) was last updated on 4/18/2024 by MarketBeat.com Staff

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Direct Digital (DRCT) Stock Price, News & Analysis

Direct Digital MarketRank™ Stock Analysis

Overall MarketRank™

Analyst's Opinion

Short Interest

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Change versus previous month

Dividend Strength

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score

News and Social Media Coverage

News Sentiment

News Coverage This Week

Search Interest

MarketBeat Follows

Company Ownership

Earnings and Valuation

About Direct Digital Stock (NASDAQ:DRCT)

DRCT Stock Price History

DRCT Stock News Headlines

Company Calendar

Industry, Sector and Symbol

Price Target and Rating

Profitability

Debt

Sales & Book Value

Miscellaneous

Key Executives

Key Competitors

Insiders & Institutions

DRCT Stock Analysis - Frequently Asked Questions

Overall MarketRank^™