S&P 500   5,251.80 (+0.06%)
DOW   39,789.67 (+0.07%)
QQQ   444.19 (-0.14%)
AAPL   171.55 (-1.02%)
MSFT   419.42 (-0.48%)
META   487.45 (-1.30%)
GOOGL   150.88 (+0.01%)
AMZN   179.71 (-0.07%)
TSLA   178.57 (-0.70%)
NVDA   892.52 (-1.11%)
NIO   4.69 (+0.43%)
AMD   179.45 (-0.08%)
BABA   72.16 (+0.80%)
T   17.64 (+0.51%)
F   13.16 (+0.77%)
MU   119.05 (-0.08%)
CGC   9.07 (-5.03%)
GE   177.49 (-1.46%)
DIS   121.30 (+0.26%)
AMC   3.80 (-12.44%)
PFE   27.82 (+0.14%)
PYPL   66.81 (+0.36%)
XOM   115.75 (+0.68%)
S&P 500   5,251.80 (+0.06%)
DOW   39,789.67 (+0.07%)
QQQ   444.19 (-0.14%)
AAPL   171.55 (-1.02%)
MSFT   419.42 (-0.48%)
META   487.45 (-1.30%)
GOOGL   150.88 (+0.01%)
AMZN   179.71 (-0.07%)
TSLA   178.57 (-0.70%)
NVDA   892.52 (-1.11%)
NIO   4.69 (+0.43%)
AMD   179.45 (-0.08%)
BABA   72.16 (+0.80%)
T   17.64 (+0.51%)
F   13.16 (+0.77%)
MU   119.05 (-0.08%)
CGC   9.07 (-5.03%)
GE   177.49 (-1.46%)
DIS   121.30 (+0.26%)
AMC   3.80 (-12.44%)
PFE   27.82 (+0.14%)
PYPL   66.81 (+0.36%)
XOM   115.75 (+0.68%)
S&P 500   5,251.80 (+0.06%)
DOW   39,789.67 (+0.07%)
QQQ   444.19 (-0.14%)
AAPL   171.55 (-1.02%)
MSFT   419.42 (-0.48%)
META   487.45 (-1.30%)
GOOGL   150.88 (+0.01%)
AMZN   179.71 (-0.07%)
TSLA   178.57 (-0.70%)
NVDA   892.52 (-1.11%)
NIO   4.69 (+0.43%)
AMD   179.45 (-0.08%)
BABA   72.16 (+0.80%)
T   17.64 (+0.51%)
F   13.16 (+0.77%)
MU   119.05 (-0.08%)
CGC   9.07 (-5.03%)
GE   177.49 (-1.46%)
DIS   121.30 (+0.26%)
AMC   3.80 (-12.44%)
PFE   27.82 (+0.14%)
PYPL   66.81 (+0.36%)
XOM   115.75 (+0.68%)
S&P 500   5,251.80 (+0.06%)
DOW   39,789.67 (+0.07%)
QQQ   444.19 (-0.14%)
AAPL   171.55 (-1.02%)
MSFT   419.42 (-0.48%)
META   487.45 (-1.30%)
GOOGL   150.88 (+0.01%)
AMZN   179.71 (-0.07%)
TSLA   178.57 (-0.70%)
NVDA   892.52 (-1.11%)
NIO   4.69 (+0.43%)
AMD   179.45 (-0.08%)
BABA   72.16 (+0.80%)
T   17.64 (+0.51%)
F   13.16 (+0.77%)
MU   119.05 (-0.08%)
CGC   9.07 (-5.03%)
GE   177.49 (-1.46%)
DIS   121.30 (+0.26%)
AMC   3.80 (-12.44%)
PFE   27.82 (+0.14%)
PYPL   66.81 (+0.36%)
XOM   115.75 (+0.68%)

Apple (AAPL) Stock Price, News & Analysis

$171.55
-1.76 (-1.02%)
(As of 09:34 AM ET)
Today's Range
$171.31
$171.97
50-Day Range
$169.00
$195.18
52-Week Range
$159.35
$199.62
Volume
3.88 million shs
Average Volume
60.98 million shs
Market Capitalization
$2.65 trillion
P/E Ratio
26.72
Dividend Yield
0.56%
Price Target
$205.27

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.67 Rating Score
Upside/​Downside
18.4% Upside
$205.27 Price Target
Short Interest
Healthy
0.72% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
-0.02mentions of Apple in the last 14 days
Based on 230 Articles This Week
Insider Trading
Selling Shares
$18.09 M Sold Last Quarter
Proj. Earnings Growth
8.55%
From $6.55 to $7.11 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.95 out of 5 stars

Computer And Technology Sector

6th out of 589 stocks

Electronic Computers Industry

1st out of 6 stocks

AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

Micron Technology Results Proves AI is Driving Storage Demand (AAPL)
Micron Technology Inc. (NASDAQ: MU) is synonymous with memory chips, just as Nvidia Co. (NASDAQ: NVDA) is synonymous with artificial intelligence (AI).
Apple Faces DOJ Scrutiny, but Not These 3 Under the Radar Names
The Department of Justice (DOJ) revealed yet another antitrust lawsuit against consumer and technology giant Apple Inc. NASDAQ: AAPL. This time, the accusation centers on the belief that Apple has cornered—or monopolized—the smartphone market, making other competing products worse by force.
CBOE shift unlocks new weekend income strategy
You might not immediately realize what you’re reading. Let me help you out a little… What you're looking at is a “special perk” set up by the Chicago Board of Options Exchange. You're probably wondering, “Okay… But how does that affect me?” This perk now allows everyday traders like yourself to target extra income over the weekend.
Apple Faces DOJ Scrutiny, but Not These 3 Under the Radar Names (AAPL)
As the government focuses on big tech for its legal persecutions, three smaller names become potential buys to stay out of trouble, analysts love them today
Top 3 Stocks Bought By Members of Congress In the First Quarter
The first quarter of 2024 will soon end, making now an excellent time to recap where big money and insider knowledge are investing. Today, we're looking at the top three stocks bought by US Congresspeople in Q1 2024, and the list is telling.
Top 3 Stocks Bought By Members of Congress In the First Quarter
The three hottest stocks bought by members of Congress are Palo Alto Networks, Costco, and Apple but who's buying? Read more to find out!
Apple: Is it Time to Reload on AI Inflection Point?
While Apple Inc. NASDAQ: AAPL is a giant in the computer and technology sector, it is largely absent during the artificial intelligence (AI) frenzy. Most of its headlines these days pertain to major fines being levied on it from governments citing anti-competitive practices.
Apple: Is it Time to Reload on AI Inflection Point?
Apple stock is having a rough year as it faces numerous lawsuits; analysts are looking for innovation and may get it from AI
Warning: this could blow your mind
Buckle up… ‘Cause this might shatter everything you’ve heard about “income trading”. In fact, it’s such an extreme diversion from what most people think of typical income trades that I call it: The Perfect Income Trade You see, most of the income techniques out there target a couple of percent. Maybe 5 - 10 percent if you’re lucky. But this new way of trading income on the world’s top stocks goes after more than 10x that kind of return. And here’s the best news of all: This trade can target an opportunity like that every week. Every single week. Meaning an investor has the chance to “stack up” these more aggressive income trades over and over. If that sounds interesting…
Apple has kept an illegal monopoly over smartphones in US, Justice Department says in antitrust suit
The Justice Department has announced a sweeping antitrust lawsuit against Apple, accusing the tech giant of engineering an illegal monopoly in smartphones that boxes out competitors and stifles innovation
What Does Ciena’s Forecast Cut Say About Optical Demand for AI? (AAPL)
Ciena issued soft 2024 guidance, but the stock remains a cautious buy because of its 50% market share in the data center interconnect market
S&P 500 Valuations Hit New Highs: Anticipating a Market Pullback?
In the past week, the rally in the Technology Select Sector SPDR Fund NYSEARCA: XLK has faltered as many leading stocks have been trading off their previous highs, or have posted small gains.
Big tech outperformance coming to an end, says broker
3 Tech Stocks to Buy for the Next Bull Run: March 2024
Troubles mount for Apple as WWDC nears
See More Headlines
Receive AAPL Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.

Company Calendar

Last Earnings
2/01/2024
Ex-Dividend for 2/15 Dividend
2/09/2024
Dividend Payable
2/15/2024
Today
3/28/2024
Next Earnings (Estimated)
5/02/2024
Fiscal Year End
9/30/2024

Industry, Sector and Symbol

Industry
Electronic computers
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
Employees
161,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$205.27
High Stock Price Target
$250.00
Low Stock Price Target
$158.00
Potential Upside/Downside
+18.4%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.67
Research Coverage
33 Analysts

Profitability

Net Income
$97.00 billion
Pretax Margin
30.71%

Debt

Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$7.08 per share
Book Value
$4.00 per share

Miscellaneous

Outstanding Shares
15,441,880,000
Free Float
15,432,616,000
Market Cap
$2.68 trillion
Optionable
Optionable
Beta
1.29

Social Links

10 Best Cheap Stocks to Buy Now Cover

MarketBeat just released its list of 10 cheap stocks that have been overlooked by the market and may be seriously undervalued. Click the link below to see which companies made the list.

Get This Free Report

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Apple was last updated on Monday, March 25, 2024 at 11:34 AM.

Pros

Here are some ways that investors could benefit from investing in Apple:

  • Apple's latest product, the iPhone 15, has received rave reviews for its innovative features and design, potentially driving strong sales and revenue growth.
  • Apple's robust ecosystem of products, including Apple Watch, AirPods, and Apple TV, creates a loyal customer base and encourages repeat purchases.
  • With a strong focus on privacy and security, Apple continues to attract customers concerned about data protection, enhancing its brand reputation.
  • Apple's consistent investment in research and development ensures a pipeline of cutting-edge products, maintaining its competitive edge in the tech industry.
  • Despite recent market fluctuations, Apple's stock price remains relatively stable, offering investors a sense of security and potential long-term growth.

Cons

Investors should be bearish about investing in Apple for these reasons:

  • Apple faces increasing competition in the smartphone market, particularly from Android manufacturers, which could impact its market share and profitability.
  • Regulatory scrutiny on big tech companies like Apple may lead to potential legal challenges or fines, affecting the company's operations and financial performance.
  • The global supply chain disruptions and semiconductor shortages have impacted Apple's production capabilities, potentially leading to delays in product launches and revenue generation.
  • Fluctuations in foreign exchange rates could negatively impact Apple's international sales and profitability, exposing the company to currency risks.
  • As consumer preferences evolve, Apple may face challenges in adapting its product offerings to meet changing demands, potentially affecting its market position and revenue growth.

AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 1 sell rating, 10 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price target for 2024?

33 brokerages have issued 12 month price objectives for Apple's stock. Their AAPL share price targets range from $158.00 to $250.00. On average, they predict the company's stock price to reach $205.27 in the next twelve months. This suggests a possible upside of 18.4% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2024?

Apple's stock was trading at $192.53 on January 1st, 2024. Since then, AAPL shares have decreased by 10.0% and is now trading at $173.31.
View the best growth stocks for 2024 here
.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 2nd 2024.
View our AAPL earnings forecast
.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its earnings results on Thursday, February, 1st. The iPhone maker reported $2.18 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.09 by $0.09. The iPhone maker had revenue of $119.60 billion for the quarter, compared to analysts' expectations of $117.99 billion. Apple had a net margin of 26.16% and a trailing twelve-month return on equity of 156.04%. The company's quarterly revenue was up 2.1% on a year-over-year basis. During the same period in the previous year, the business earned $1.88 EPS.
Read the conference call transcript
.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, February 1st. Shareholders of record on Monday, February 12th will be paid a dividend of $0.24 per share on Thursday, February 15th. This represents a $0.96 dividend on an annualized basis and a yield of 0.55%. The ex-dividend date of this dividend is Friday, February 9th.
Read our dividend analysis for AAPL
.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.56%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 14.95%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.50% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple's stock split on the morning of Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were distributed to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its Board of Directors has initiated a stock repurchase program on Thursday, May 4th 2023, which authorizes the company to buyback $90,000,000,000.00 in outstanding shares, according to EventVestor. This buyback authorization authorizes the company to reacquire up to 3.4% of its shares through open market purchases. Shares buyback programs are often an indication that the company's management believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Vanguard Group Inc. (8.54%), Vanguard Group Inc. (8.54%), Berkshire Hathaway Inc (5.86%), Price T Rowe Associates Inc. MD (1.37%), Norges Bank (1.14%) and Northern Trust Corp (1.05%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends
.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 3/28/2024 by MarketBeat.com Staff

From Our Partners