S&P 500   5,248.49
DOW   39,760.08
QQQ   444.83
Stock market today: World shares are mostly higher after S&P 500 sets another record
The Most Bought AI Stock by Congress Isn’t NVIDIA
5 Dividend Kings Stocks to Load Up on Now
Chinese leader Xi issues a positive message at a meeting with US business leaders as ties improve
Palantir Technologies: Bearish Sentiment, Bullish Chart Signals
Mid-Cap Stocks to Outperform the Market This Cycle
Is DraftKings A Good Bet Ahead of Q1 Earnings?
S&P 500   5,248.49
DOW   39,760.08
QQQ   444.83
Stock market today: World shares are mostly higher after S&P 500 sets another record
The Most Bought AI Stock by Congress Isn’t NVIDIA
5 Dividend Kings Stocks to Load Up on Now
Chinese leader Xi issues a positive message at a meeting with US business leaders as ties improve
Palantir Technologies: Bearish Sentiment, Bullish Chart Signals
Mid-Cap Stocks to Outperform the Market This Cycle
Is DraftKings A Good Bet Ahead of Q1 Earnings?
S&P 500   5,248.49
DOW   39,760.08
QQQ   444.83
Stock market today: World shares are mostly higher after S&P 500 sets another record
The Most Bought AI Stock by Congress Isn’t NVIDIA
5 Dividend Kings Stocks to Load Up on Now
Chinese leader Xi issues a positive message at a meeting with US business leaders as ties improve
Palantir Technologies: Bearish Sentiment, Bullish Chart Signals
Mid-Cap Stocks to Outperform the Market This Cycle
Is DraftKings A Good Bet Ahead of Q1 Earnings?
S&P 500   5,248.49
DOW   39,760.08
QQQ   444.83
Stock market today: World shares are mostly higher after S&P 500 sets another record
The Most Bought AI Stock by Congress Isn’t NVIDIA
5 Dividend Kings Stocks to Load Up on Now
Chinese leader Xi issues a positive message at a meeting with US business leaders as ties improve
Palantir Technologies: Bearish Sentiment, Bullish Chart Signals
Mid-Cap Stocks to Outperform the Market This Cycle
Is DraftKings A Good Bet Ahead of Q1 Earnings?

Alphabet (GOOG) Stock Price, News & Analysis

$151.94
+0.24 (+0.16%)
(As of 03/27/2024 ET)
Today's Range
$150.14
$152.69
50-Day Range
$132.56
$154.84
52-Week Range
$100.28
$155.20
Volume
16.62 million shs
Average Volume
23.17 million shs
Market Capitalization
$1.89 trillion
P/E Ratio
26.20
Dividend Yield
N/A
Price Target
$146.33

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
3.7% Downside
$146.33 Price Target
Short Interest
Healthy
0.28% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.27mentions of Alphabet in the last 14 days
Based on 84 Articles This Week
Insider Trading
Selling Shares
$39.46 M Sold Last Quarter
Proj. Earnings Growth
14.48%
From $6.77 to $7.75 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.47 out of 5 stars

Computer And Technology Sector

207th out of 588 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

14th out of 54 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

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Micron Technology Results Proves AI is Driving Storage Demand (GOOG)
Micron Technology Inc. (NASDAQ: MU) is synonymous with memory chips, just as Nvidia Co. (NASDAQ: NVDA) is synonymous with artificial intelligence (AI).
Trump’s “Tax Free” Retirement Strategy
Since 1924 — over one hundred years — the US dollar has lost nearly 18x its value. In other words, a dollar back then would buy $17.82 worth of goods in today's money. If you're planning on retiring any time soon…This poses a real problem.
Oracle Stock is Ready to Stage its Next Leg Higher (GOOG)
Oracle Co. (NYSE: ORCL) is a giant in the computer and technology sector that originally got its start as the leader in relational databases in the 1980s.
Apple: Is it Time to Reload on AI Inflection Point? (GOOG)
Apple stock is having a rough year as it faces numerous lawsuits; analysts are looking for innovation and may get it from AI
Google and Meta Circling the Market on a TikTok Ban Rally
The online economy is about to take another shift soon. More influencers and advertising budgets saw unparalleled opportunity in Bytedance's up-and-coming platform, TikTok; however, its days in the U.S. market are now ticking.
The AI Defense Stock Set to Soar
To protect our interests, The Pentagon has partnered with this small AI defense contractor - creating some of the most powerful AI defenses ever made.
Going Long Nvidia Still Makes Sense: Here’s Why (GOOG)
NVIDIA is a crowded trade with a risk of correction, but investors should embrace the dip (if it comes) and stay long in this trade: AI has legs.
What Does Ciena’s Forecast Cut Say About Optical Demand for AI? (GOOG)
Ciena issued soft 2024 guidance, but the stock remains a cautious buy because of its 50% market share in the data center interconnect market
The Giants of Investing: 3 Must-Own Mega-Cap Stocks
Is Alphabet (GOOG) Trading at an Attractive Valuation?
Where Will Alphabet Stock Be in 5 Years?
Google's Waymo Is Finally Moving Full Throttle
See More Headlines
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Company Calendar

Last Earnings
1/30/2024
Today
3/28/2024
Next Earnings (Estimated)
4/23/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
182,502
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$146.33
High Stock Price Target
$170.00
Low Stock Price Target
$123.00
Potential Upside/Downside
-3.7%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
5 Analysts

Profitability

Net Income
$73.80 billion
Pretax Margin
27.89%

Debt

Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.93 per share
Book Value
$22.79 per share

Miscellaneous

Outstanding Shares
12,433,000,000
Free Float
10,817,953,000
Market Cap
$1.89 trillion
Optionable
Optionable
Beta
1.05

Social Links

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Alphabet was last updated on Monday, March 25, 2024 at 11:20 PM.

Pros

Here are some ways that investors could benefit from investing in Google:

  • Google's strong financial performance in recent quarters, showcasing consistent revenue growth and profitability.
  • Expansion into new markets and innovative technologies, such as artificial intelligence and cloud computing, providing long-term growth potential.
  • Positive market sentiment towards Google's stock, with analysts giving favorable ratings and outlooks.
  • Diversified revenue streams beyond advertising, including hardware products and subscription services, reducing dependency risks.
  • Current stock price is considered attractive based on valuation metrics and growth prospects.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Regulatory challenges and antitrust scrutiny could lead to potential fines or restrictions on Google's business practices.
  • Competition in the tech industry is intense, with other major players constantly innovating and challenging Google's market dominance.
  • Concerns about data privacy and security issues may impact user trust and lead to regulatory backlash.
  • Market volatility and macroeconomic factors could affect Google's stock price, causing short-term fluctuations.
  • Dependency on digital advertising revenue, which can be sensitive to changes in consumer behavior and economic conditions.

GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

5 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

5 brokerages have issued 12-month price objectives for Alphabet's stock. Their GOOG share price targets range from $123.00 to $170.00. On average, they anticipate the company's stock price to reach $146.33 in the next twelve months. This suggests that the stock has a possible downside of 3.7%.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 on January 1st, 2024. Since then, GOOG stock has increased by 7.8% and is now trading at $151.94.
View the best growth stocks for 2024 here
.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest in the month of March. As of March 15th, there was short interest totaling 35,220,000 shares, an increase of 14.9% from the February 29th total of 30,660,000 shares. Based on an average daily volume of 22,550,000 shares, the days-to-cover ratio is currently 1.6 days.
View Alphabet's Short Interest
.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 23rd 2024.
View our GOOG earnings forecast
.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its quarterly earnings data on Tuesday, January, 30th. The information services provider reported $1.64 EPS for the quarter, topping the consensus estimate of $1.60 by $0.04. The information services provider earned $86.31 billion during the quarter, compared to the consensus estimate of $85.28 billion. Alphabet had a trailing twelve-month return on equity of 27.22% and a net margin of 24.01%. Alphabet's revenue was up 13.5% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.05 earnings per share.
Read the conference call transcript
.

When did Alphabet's stock split?

Shares of Alphabet split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were issued to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (3.31%), Price T Rowe Associates Inc. MD (0.79%), Capital International Investors (0.64%), Northern Trust Corp (0.43%), Capital World Investors (0.36%) and Legal & General Group Plc (0.34%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat, Sergey Brin and Sundar Pichai.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 3/28/2024 by MarketBeat.com Staff

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