Critical Comparison: Boston Omaha (NYSE:BOC) and FLJ Group (NASDAQ:FLJ)

Boston Omaha (NYSE:BOCGet Rating) and FLJ Group (NASDAQ:FLJGet Rating) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

Analyst Ratings

This is a summary of recent recommendations for Boston Omaha and FLJ Group, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Boston Omaha 0 0 2 0 3.00
FLJ Group 0 0 0 0 N/A

Boston Omaha currently has a consensus price target of $37.50, indicating a potential upside of 85.74%. Given Boston Omaha’s higher probable upside, analysts clearly believe Boston Omaha is more favorable than FLJ Group.

Insider & Institutional Ownership

63.8% of Boston Omaha shares are held by institutional investors. Comparatively, 8.8% of FLJ Group shares are held by institutional investors. 26.2% of Boston Omaha shares are held by insiders. Comparatively, 0.6% of FLJ Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


This table compares Boston Omaha and FLJ Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Boston Omaha 8.79% 1.41% 1.06%
FLJ Group N/A N/A N/A

Risk and Volatility

Boston Omaha has a beta of 0.77, indicating that its stock price is 23% less volatile than the S&P 500. Comparatively, FLJ Group has a beta of -0.65, indicating that its stock price is 165% less volatile than the S&P 500.

Earnings and Valuation

This table compares Boston Omaha and FLJ Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Boston Omaha $81.23 million 7.66 $7.14 million $0.24 84.13
FLJ Group $91.70 million 1.45 $115.28 million N/A N/A

FLJ Group has higher revenue and earnings than Boston Omaha.


Boston Omaha beats FLJ Group on 9 of the 11 factors compared between the two stocks.

About Boston Omaha

(Get Rating)

Boston Omaha Corp. is a holding company, which engages in the provision of billboards, surety insurance, and insurance brokerage activities. It operates through the Insurance and Billboards segments. The Insurance segment refers to commissions from the firm’s surety brokerage businesses. The Billboards segment includes billboard acquisition and rentals. The company was founded on August 10, 2009 and is headquartered in Omaha, NE.

About FLJ Group

(Get Rating)

FLJ Group Limited operates a long-term apartment rental platform in the People's Republic of China. The company leases apartments from landlords, transforms them into standardized furnished rooms, and leases to people. It also provides internet connection and utility services as part of the lease agreement. The company was formerly known as Q&K International Group Limited and changed its name to FLJ Group Limited in September 2022. FLJ Group Limited was founded in 2012 and is based in Shanghai, the People's Republic of China.

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