Head-To-Head Comparison: Nisun International Enterprise Development Group (NASDAQ:NISN) versus American Rebel (NASDAQ:AREB)

Nisun International Enterprise Development Group (NASDAQ:NISN) and American Rebel (NASDAQ:AREB) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, institutional ownership, valuation, dividends and analyst recommendations.

Insider and Institutional Ownership

9.2% of Nisun International Enterprise Development Group shares are held by institutional investors. Comparatively, 11.5% of American Rebel shares are held by institutional investors. 5.4% of Nisun International Enterprise Development Group shares are held by insiders. Comparatively, 3.3% of American Rebel shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Nisun International Enterprise Development Group and American Rebel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Nisun International Enterprise Development Group	N/A	N/A	N/A
American Rebel	-23.27%	-31.40%	-21.55%

Analyst Ratings

This is a breakdown of recent ratings for Nisun International Enterprise Development Group and American Rebel, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nisun International Enterprise Development Group	0	0	0	0	N/A
American Rebel	0	0	1	0	3.00

American Rebel has a consensus price target of $37.50, suggesting a potential upside of 3,899.15%. Given American Rebel’s higher probable upside, analysts plainly believe American Rebel is more favorable than Nisun International Enterprise Development Group.

Earnings & Valuation

This table compares Nisun International Enterprise Development Group and American Rebel’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nisun International Enterprise Development Group	$234.17 million	0.04	$17.62 million	N/A	N/A
American Rebel	$8.45 million	0.08	-$7.14 million	N/A	N/A

Nisun International Enterprise Development Group has higher revenue and earnings than American Rebel.

Volatility and Risk

Nisun International Enterprise Development Group has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.Comparatively, American Rebel has a beta of 0.79, meaning that its stock price is 21% less volatile than the S&P 500.

Summary

Nisun International Enterprise Development Group beats American Rebel on 7 of the 11 factors compared between the two stocks.

About Nisun International Enterprise Development Group

Nisun International Enterprise Development Group Co., Ltd (NASDAQ: NISN) is a technology-driven, integrated supply chain solutions provider focused on transforming the corporate finance industry. Leveraging its rich industry experience, Nisun is dedicated to providing professional supply chain solutions to Chinese and foreign enterprises and financial institutions. Through its subsidiaries, Nisun provides users with professional solutions for technology supply chain management, technology asset routing, and digital transformation of tech and finance institutions, enabling the industry to strengthen and grow. At the same time, Nisun continues to deepen the field of industry segmentation through industrial and financial integration, by cultivating/creating an ecosystem of openness and empowerment. Nisun has built a linked platform that incorporates supply chain, banking, securities, trust, insurance, funds, state-owned enterprises, among other businesses. Focusing on industry-finance linkages, Nisun aims to serve the upstream and downstream of the industrial supply chain while also assisting with supply-side sub-sector reform. For more information, please visit http://ir.nisun-nasdaq.com/index.html.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.