Critical Contrast: CFN Enterprises (OTCMKTS:CNFN) versus Zillow Group (NASDAQ:Z)

CFN Enterprises (OTCMKTS:CNFN) and Zillow Group (NASDAQ:Z) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, dividends, valuation and profitability.

Institutional and Insider Ownership

71.2% of Zillow Group shares are owned by institutional investors. 9.9% of CFN Enterprises shares are owned by insiders. Comparatively, 15.3% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk and Volatility

CFN Enterprises has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500. Comparatively, Zillow Group has a beta of 1.67, meaning that its share price is 67% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings for CFN Enterprises and Zillow Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CFN Enterprises	0	0	0	0	N/A
Zillow Group	0	3	2	0	2.40

Zillow Group has a consensus target price of $53.50, suggesting a potential upside of 12.80%. Given Zillow Group’s higher probable upside, analysts clearly believe Zillow Group is more favorable than CFN Enterprises.

Profitability

This table compares CFN Enterprises and Zillow Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CFN Enterprises	-580.52%	N/A	-408.68%
Zillow Group	-9.61%	-2.78%	-1.90%

Valuation and Earnings

This table compares CFN Enterprises and Zillow Group’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CFN Enterprises	$4.32 million	3.43	-$9.90 million	N/A	N/A
Zillow Group	$1.96 billion	5.64	-$101.00 million	($0.77)	-61.60

CFN Enterprises has higher earnings, but lower revenue than Zillow Group.

Summary

Zillow Group beats CFN Enterprises on 9 of the 11 factors compared between the two stocks.

About CFN Enterprises

CFN Enterprises Inc. engages in the sponsored content and marketing activities for legal CBD, cannabis, and psychedelics industries in the United States. The company also manufactures CBD products for growers, pharmaceutical, wellness providers, and retailers' needs. It offers sponsored content, including articles, press releases, videos, podcasts, advertisements and other media, email advertisements, and other marketing campaigns. The company also operates various media platforms, such as CannabisFN.com, the CannabisFN iOS app, the CFN Media YouTube channel, the CFN Media podcast, and other venues to educate and inform investors interested in the cannabis industry. It distributes its content to various online platforms, which include CannabisFN.com website, press releases, financial news syndicates, search engines, YouTube, iTunes, Twitter, Instagram, Facebook, LinkedIn, and others. The company was formerly known as Accelerize Inc. and changed its name to CFN Enterprises Inc. in October 2019. CFN Enterprises Inc. was founded in 2001 and is based in Whitefish, Montana.

About Zillow Group

Zillow Group, Inc. operates real estate brands on mobile applications and Websites in the United States. The company operates through Internet, Media & Technology (IMT); Mortgages; and Homes segments. Its IMT segment offers premier agent and rentals marketplaces, as well as other services, which includes new construction marketplace, advertising, and business technology solutions, as well as display and dotloop and floor plans. The company's Mortgages segment provides mortgage originations and the sale of mortgages, and advertising to mortgage lenders and other mortgage services. Its Homes segment offers title and escrow services. The company's brand portfolio includes Zillow Premier Agent, Zillow Home Loans, Zillow Closing Services, Zillow Rentals, Trulia, StreetEasy, HotPads, and Out East; and Mortech, a suite of marketing software and technology solutions for the real estate industry, as well as New Home Feed and ShowingTime+, and Bridge Interactive. Zillow Group, Inc. was incorporated in 2004 and is headquartered in Seattle, Washington.