Comparing Brinker International (NYSE:EAT) & Southern Concepts Restaurant Group (OTCMKTS:RIBS)

Southern Concepts Restaurant Group (OTCMKTS:RIBS) and Brinker International (NYSE:EAT) are both consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, earnings, institutional ownership, risk, dividends and valuation.

Profitability

This table compares Southern Concepts Restaurant Group and Brinker International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Southern Concepts Restaurant Group	N/A	N/A	N/A
Brinker International	3.34%	-84.94%	6.64%

Valuation & Earnings

This table compares Southern Concepts Restaurant Group and Brinker International’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Southern Concepts Restaurant Group	N/A	N/A	N/A	($0.09)	-0.01
Brinker International	$4.19 billion	0.37	$102.60 million	$3.09	11.42

Brinker International has higher revenue and earnings than Southern Concepts Restaurant Group. Southern Concepts Restaurant Group is trading at a lower price-to-earnings ratio than Brinker International, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings for Southern Concepts Restaurant Group and Brinker International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Southern Concepts Restaurant Group	0	0	0	0	N/A
Brinker International	3	9	3	1	2.13

Brinker International has a consensus price target of $37.60, indicating a potential upside of 6.58%. Given Brinker International’s higher possible upside, analysts plainly believe Brinker International is more favorable than Southern Concepts Restaurant Group.

Insider & Institutional Ownership

1.6% of Southern Concepts Restaurant Group shares are held by institutional investors. 2.4% of Brinker International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Brinker International beats Southern Concepts Restaurant Group on 9 of the 11 factors compared between the two stocks.

About Southern Concepts Restaurant Group

Southern Concepts Restaurant Group, Inc. does not have significant business operations. Previously, it owned and managed restaurants in Colorado. The company was formerly known as Bourbon Brothers Holding Corporation and changed its name to Southern Concepts Restaurant Group, Inc. in March 2015. Southern Concepts Restaurant Group, Inc. was founded in 2008 and is headquartered in Colorado Springs, Colorado.

About Brinker International

Brinker International, Inc., together with its subsidiaries, engages in the ownership, development, operation, and franchising of casual dining restaurants in the United States and internationally. It operates and franchises Chili's Grill & Bar and Maggiano's Little Italy restaurant brands. The company also operates virtual brands, It's Just Wings. Brinker International, Inc. was founded in 1975 and is headquartered in Dallas, Texas.