Comparing Wolverine World Wide (NYSE:WWW) and Puma (OTCMKTS:PUMSY)

Wolverine World Wide (NYSE:WWW) and Puma (OTCMKTS:PUMSY) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, valuation and earnings.

Insider and Institutional Ownership

93.7% of Wolverine World Wide shares are held by institutional investors. 5.0% of Wolverine World Wide shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Wolverine World Wide and Puma’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Wolverine World Wide	-10.99%	11.70%	1.93%
Puma	N/A	N/A	N/A

Valuation & Earnings

This table compares Wolverine World Wide and Puma’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wolverine World Wide	$2.68 billion	0.25	-$188.30 million	($3.58)	-2.32
Puma	N/A	N/A	N/A	N/A	N/A

Puma has lower revenue, but higher earnings than Wolverine World Wide.

Analyst Recommendations

This is a breakdown of current recommendations for Wolverine World Wide and Puma, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wolverine World Wide	0	8	1	0	2.11
Puma	0	3	0	0	2.00

Wolverine World Wide presently has a consensus price target of $11.89, suggesting a potential upside of 43.24%. Given Wolverine World Wide’s stronger consensus rating and higher probable upside, research analysts clearly believe Wolverine World Wide is more favorable than Puma.

Summary

Wolverine World Wide beats Puma on 8 of the 9 factors compared between the two stocks.

About Wolverine World Wide

Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America. It operates through Active Group, Work Group, Lifestyle Group segments. The company offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; kids' footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear and apparel styles, including shoes, boots and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Merrell, Saucony, Sperry, Sweaty Betty, and Wolverine brands; and licenses under the Stride Rite brand. It also markets Merrell and Wolverine branded apparel and accessories, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; and Wolverine branded eyewear and gloves. In addition, the company markets pigskin leather under the Wolverine Leather division; sourcing division provides consulting services related to product development, production control, quality assurance, materials procurement, compliance, and other service; and multi-brand direct-to-consumer division includes retail stores that sell footwear and apparel of its brand portfolio. Further, it sells its products to department stores, national chains, catalog and specialty retailers, independent retailers, uniform outlets, and mass merchant and government customers through retail stores, third-party licensees and distributors, and joint ventures; and operates brick and mortar retails stores, and e-commerce sites. Additionally, the company operates through a network of retail stores and consumer-direct e-commerce sites. Wolverine World Wide, Inc. was founded in 1883 and is headquartered in Rockford, Michigan.

About Puma

PUMA SE, together with its subsidiaries, engages in the development and sale of footwear, apparel, and accessories for men, women, and kids in Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific. The company provides performance and sport-inspired lifestyle products in categories, such as football, cricket, handball, rugby, padel or netball, volleyball, running, training and fitness, golf, and motorsports. It also issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, and gaming accessories. The company sells its products through PUMA retail stores and factory outlets, as well as through online stores. It offers its products primarily under the PUMA and Cobra Golf brand names. The company was founded in 1924 and is headquartered in Herzogenaurach, Germany.