Reviewing Kansas City Life Insurance (OTCMKTS:KCLI) & Brighthouse Financial (NASDAQ:BHFAP)

Brighthouse Financial (NASDAQ:BHFAP) and Kansas City Life Insurance (OTCMKTS:KCLI) are both financial services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, analyst recommendations, earnings, valuation and risk.

Analyst Ratings

This is a summary of recent ratings for Brighthouse Financial and Kansas City Life Insurance, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0	0	0	0	N/A
Kansas City Life Insurance	0	0	0	0	N/A

Earnings & Valuation

This table compares Brighthouse Financial and Kansas City Life Insurance’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$4.17 billion	N/A	N/A	N/A	N/A
Kansas City Life Insurance	$476.64 million	0.58	-$16.22 million	($1.19)	-23.95

Brighthouse Financial has higher revenue and earnings than Kansas City Life Insurance.

Dividends

Brighthouse Financial pays an annual dividend of $1.65 per share and has a dividend yield of 8.0%. Kansas City Life Insurance pays an annual dividend of $0.56 per share and has a dividend yield of 2.0%. Kansas City Life Insurance pays out -47.1% of its earnings in the form of a dividend.

Insider and Institutional Ownership

0.0% of Kansas City Life Insurance shares are held by institutional investors. 63.1% of Kansas City Life Insurance shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Brighthouse Financial and Kansas City Life Insurance’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Kansas City Life Insurance	-2.33%	-2.27%	-0.23%

Summary

Brighthouse Financial beats Kansas City Life Insurance on 5 of the 8 factors compared between the two stocks.

About Brighthouse Financial

Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off. The Annuities segment offers variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment provides term, universal, whole, and variable life products for policyholders' needs for financial security and protected wealth transfer. The Run-off segment manages structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. Brighthouse Financial, Inc. was founded in 1863 and is based in Charlotte, North Carolina.

About Kansas City Life Insurance

Kansas City Life Insurance Company provides insurance products and services in states and the District of Columbia. It offers a portfolio of individual insurance, annuity, and group life and health insurance; and traditional life insurance, immediate annuities with life contingencies, supplementary contracts with life contingencies, and accident and health insurance. The company was incorporated in 1895 and is based in Kansas City, Missouri.