Financial Survey: Ziff Davis (NASDAQ:ZD) and GTN (OTCMKTS:GTNLF)

GTN (OTCMKTS:GTNLF) and Ziff Davis (NASDAQ:ZD) are both communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.

Analyst Ratings

This is a breakdown of recent ratings and price targets for GTN and Ziff Davis, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GTN	0	0	0	0	N/A
Ziff Davis	0	4	2	0	2.33

Ziff Davis has a consensus target price of $83.71, indicating a potential upside of 26.92%. Given Ziff Davis’ higher possible upside, analysts plainly believe Ziff Davis is more favorable than GTN.

Profitability

This table compares GTN and Ziff Davis’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
GTN	N/A	N/A	N/A
Ziff Davis	3.32%	13.92%	7.46%

Institutional and Insider Ownership

99.6% of Ziff Davis shares are owned by institutional investors. 2.1% of Ziff Davis shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares GTN and Ziff Davis’ revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GTN	N/A	N/A	N/A	N/A	N/A
Ziff Davis	$1.37 billion	2.21	$63.76 million	$0.87	75.82

Ziff Davis has higher revenue and earnings than GTN.

Summary

Ziff Davis beats GTN on 8 of the 8 factors compared between the two stocks.

About GTN

GTN Limited, together with its subsidiaries, operates broadcast media advertising platform that supply traffic information reports to radio stations in Australia, Canada, the United Kingdom, and Brazil. It offers information reports, such as traffic and news through advertising spots on television and radio networks directly to advertisers, as well as through advertising agencies. GTN Limited was founded in 1997 and is headquartered in North Sydney, Australia.

About Ziff Davis

Ziff Davis, Inc. provides internet information and services in the United States, Canada, Ireland, and internationally. It operates in two segments, Digital Media, and Cybersecurity and Martech. The Digital Media segment operates a portfolio of web properties and apps, which include IGN, RetailMeNot, Mashable, PCMag, Humble Bundle, Speedtest, Offers.com, Black Friday, MedPageToday, Everyday Health, BabyCenter, and What to Expect, among others in the technology, shopping, entertainment, and health and wellness markets. The Cybersecurity and Martech segment provides cloud-based subscription services to consumers and businesses, including cybersecurity, privacy, and marketing technology. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.