Natura &Co (NYSE:NTCOY) versus e.l.f. Beauty (NYSE:ELF) Head-To-Head Contrast

Natura &Co (NYSE:NTCOYGet Free Report) and e.l.f. Beauty (NYSE:ELFGet Free Report) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, dividends and earnings.


This table compares Natura &Co and e.l.f. Beauty’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Natura &Co 11.13% -3.74% -1.78%
e.l.f. Beauty 14.53% 28.98% 18.77%

Volatility and Risk

Natura &Co has a beta of 2.02, meaning that its stock price is 102% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.57, meaning that its stock price is 57% more volatile than the S&P 500.

Earnings and Valuation

This table compares Natura &Co and e.l.f. Beauty’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Natura &Co $5.36 billion 0.88 $595.64 million N/A N/A
e.l.f. Beauty $578.84 million 18.41 $61.53 million $2.26 84.94

Natura &Co has higher revenue and earnings than e.l.f. Beauty.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Natura &Co and e.l.f. Beauty, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Natura &Co 0 0 0 0 N/A
e.l.f. Beauty 0 4 7 1 2.75

e.l.f. Beauty has a consensus price target of $186.58, suggesting a potential downside of 2.81%. Given e.l.f. Beauty’s higher possible upside, analysts plainly believe e.l.f. Beauty is more favorable than Natura &Co.

Institutional and Insider Ownership

6.1% of Natura &Co shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 0.1% of Natura &Co shares are held by insiders. Comparatively, 5.2% of e.l.f. Beauty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


e.l.f. Beauty beats Natura &Co on 9 of the 12 factors compared between the two stocks.

About Natura &Co

(Get Free Report)

Natura &Co Holding S.A. engages in the development, manufacturing, distribution, and resale of cosmetics, fragrances, and personal care products in Asia, North America, South America, Europe, the Middle East, Africa, and Oceania. It operates through Natura &Co Latam, Avon International, The Body Shop, and Aesop segments. The company offers fragrances, makeup, body and facial care, sunscreen, soaps, deodorants, body oils, hair care, and gifts products. It also provides decorative, houseware, entertainment and leisure, and children's products, as well as jewelry, watches, clothing, footwear, and accessories. The company markets its products under the Natura, Avon, The Body Shop, and Aesop brand names through signature and department stores, e-commerce, direct selling, business-to-business, franchises, physical stores, and retail markets. Natura &Co Holding S.A. was founded in 1969 and is headquartered in São Paulo, Brazil.

About e.l.f. Beauty

(Get Free Report)

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.

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