Priority Technology (NASDAQ:PRTH) & Getty Images (NYSE:GETY) Financial Analysis

Getty Images (NYSE:GETY) and Priority Technology (NASDAQ:PRTH) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, analyst recommendations, profitability, risk and dividends.

Risk and Volatility

Getty Images has a beta of 2.02, meaning that its stock price is 102% more volatile than the S&P 500. Comparatively, Priority Technology has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500.

Valuation and Earnings

This table compares Getty Images and Priority Technology”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Getty Images	$916.55 million	1.54	$19.34 million	$0.08	43.13
Priority Technology	$755.61 million	0.71	-$1.31 million	($0.65)	-10.75

Getty Images has higher revenue and earnings than Priority Technology. Priority Technology is trading at a lower price-to-earnings ratio than Getty Images, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

45.8% of Getty Images shares are owned by institutional investors. Comparatively, 11.5% of Priority Technology shares are owned by institutional investors. 12.3% of Getty Images shares are owned by company insiders. Comparatively, 76.3% of Priority Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for Getty Images and Priority Technology, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Getty Images	0	1	3	0	2.75
Priority Technology	0	1	1	0	2.50

Getty Images presently has a consensus price target of $5.55, suggesting a potential upside of 60.87%. Priority Technology has a consensus price target of $11.00, suggesting a potential upside of 57.37%. Given Getty Images’ stronger consensus rating and higher possible upside, analysts clearly believe Getty Images is more favorable than Priority Technology.

Profitability

This table compares Getty Images and Priority Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Getty Images	4.19%	9.36%	2.44%
Priority Technology	0.74%	-9.60%	0.90%

Summary

Getty Images beats Priority Technology on 13 of the 14 factors compared between the two stocks.

About Getty Images

Getty Images Holdings, Inc. offers creative and editorial visual content solutions in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Its products include Getty Images that offers creative and editorial content including stills, music and video which focuses on corporate, agency, and media customers; iStock.com, an e-commerce offering where customers have access to creative stills and video; Unsplash.com, a platform offering free stock photo downloads and paid subscriptions targeted to the high-growth prosumer and semi-professional creator segments; and Unsplash+ that provides access to unique model released content with expanded legal protections. In addition, it maintains privately-owned photographic archives covering news, sport, and entertainment, as well as variety of subjects, including lifestyle, business, science, health, wellness, beauty, sports, transportation, and travel. Further, the company provides music licensing, and digital asset management and distribution services. It serves media outlets, advertising agencies and corporations, individual creators, and prosumers. The company was formerly known as Getty Images, Inc. Getty Images Holdings, Inc. was founded in 1995 and is headquartered in Seattle, Washington.

About Priority Technology

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. It offers SMB payments processing solutions for B2C transactions through independent sales organizations, financial institutions, independent software vendors, and other referral partners through its MX product suite, which includes MX Connect and MX Merchant products, such as MX Insights, MX Storefront, MX Retail, MX Invoice, MX B2B and ACH.com, and others, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance to resellers and merchant clients using core payment processing. The company also offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. In addition, it provides curated managed services; payment-adjacent technologies to facilitate the acceptance of electronic payments from customers; and Plastiq payables management software, which helps businesses in improving cash flow with instant access to working capital. Further, the company offers embedded finance and BaaS solutions to enterprise customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments; and managed services solutions that provide audience-specific programs for institutional partners and other third parties; and consulting and development solutions. It serves SMB, and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.