comScore (NASDAQ:SCOR) Now Covered by Analysts at StockNews.com

Equities researchers at StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a note issued to investors on Tuesday. The firm set a “buy” rating on the stock.

Several other analysts have also issued reports on SCOR. Needham & Company LLC reduced their target price on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a report on Wednesday, August 7th. Craig Hallum reiterated a “hold” rating and set a $8.00 price objective (down from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Trading Up 3.2 %

Shares of SCOR stock opened at $7.83 on Tuesday. The stock has a market cap of $38.29 million, a P/E ratio of -0.36 and a beta of 1.10. comScore has a 1 year low of $4.89 and a 1 year high of $20.97. The stock has a 50 day simple moving average of $6.56 and a 200 day simple moving average of $9.81.

Institutional Investors Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.