Bridgeline Digital (NASDAQ:BLIN) vs. Uxin (NASDAQ:UXIN) Head-To-Head Contrast

Bridgeline Digital (NASDAQ:BLIN) and Uxin (NASDAQ:UXIN) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

Valuation and Earnings

This table compares Bridgeline Digital and Uxin”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgeline Digital	$15.36 million	1.09	-$1.96 million	($0.23)	-6.13
Uxin	$190.40 million	3.87	-$51.58 million	($0.20)	-19.60

Bridgeline Digital has higher earnings, but lower revenue than Uxin. Uxin is trading at a lower price-to-earnings ratio than Bridgeline Digital, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Bridgeline Digital and Uxin, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgeline Digital	0	0	1	0	3.00
Uxin	0	0	0	0	0.00

Bridgeline Digital currently has a consensus price target of $4.62, suggesting a potential upside of 227.66%. Given Bridgeline Digital’s stronger consensus rating and higher probable upside, equities analysts plainly believe Bridgeline Digital is more favorable than Uxin.

Profitability

This table compares Bridgeline Digital and Uxin’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital	-13.59%	-20.76%	-13.10%
Uxin	-12.86%	-498.99%	-8.29%

Insider and Institutional Ownership

15.1% of Bridgeline Digital shares are owned by institutional investors. Comparatively, 22.4% of Uxin shares are owned by institutional investors. 20.3% of Bridgeline Digital shares are owned by company insiders. Comparatively, 62.9% of Uxin shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

Bridgeline Digital has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Comparatively, Uxin has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.

Summary

Uxin beats Bridgeline Digital on 8 of the 14 factors compared between the two stocks.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.

About Uxin

Uxin Limited, an investment holding company, engages in the retail sale of vehicles in China. The company operates an e-commerce platform for buying and selling used cars. It also offers used-car acquisition, inspection, reconditioning, warehousing, pre-sales and after-sales, and various car-related value-added products and services, as well as warranty and repair, delivery, and title transfers and vehicle registration services. Uxin Limited was incorporated in 2011 and is headquartered in Beijing, China.