Head-To-Head Comparison: GoPro (NASDAQ:GPRO) versus Aftermaster (OTCMKTS:AFTM)

GoPro (NASDAQ:GPRO) and Aftermaster (OTCMKTS:AFTM) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, institutional ownership, valuation, dividends and analyst recommendations.

Analyst Ratings

This is a breakdown of recent ratings for GoPro and Aftermaster, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	0	1	0	0	2.00
Aftermaster	0	0	0	0	0.00

GoPro presently has a consensus price target of $0.75, suggesting a potential downside of 17.38%. Given Aftermaster’s higher probable upside, analysts plainly believe Aftermaster is more favorable than GoPro.

Profitability

This table compares GoPro and Aftermaster’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
GoPro	-17.93%	-60.09%	-17.03%
Aftermaster	N/A	N/A	N/A

Valuation & Earnings

This table compares GoPro and Aftermaster”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$801.47 million	0.18	-$432.31 million	($0.90)	-1.01
Aftermaster	N/A	N/A	N/A	N/A	N/A

Aftermaster has lower revenue, but higher earnings than GoPro.

Volatility and Risk

GoPro has a beta of 1.35, meaning that its stock price is 35% more volatile than the S&P 500. Comparatively, Aftermaster has a beta of -1.11, meaning that its stock price is 211% less volatile than the S&P 500.

Insider and Institutional Ownership

70.1% of GoPro shares are held by institutional investors. 18.4% of GoPro shares are held by insiders. Comparatively, 10.2% of Aftermaster shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

GoPro beats Aftermaster on 5 of the 9 factors compared between the two stocks.

About GoPro

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

About Aftermaster

AfterMaster, Inc., together with its subsidiaries, operates as an audio technology company in the United States. It develops and commercializes proprietary audio and video technologies for professional and consumer use. The company offers AfterMaster audio, a mastering, remastering, and audio processing technology that makes various audio source sounds louder, fuller, deeper, and clearer; ProMaster, an online music mastering, streaming, and storage service designed for independent artists; and Aftermaster Pro, a personal audio re-mastering device. It also provides Aftermaster Studio Pro products for use in commercial audio applications; and MyStudio products. In addition, AfterMaster, Inc. operates six recording and mastering studios. The company was formerly known as Studio One Media, Inc. and changed its name to AfterMaster, Inc. in September 2015. AfterMaster, Inc. was incorporated in 1988 and is based in Scottsdale, Arizona.