Analyzing Maxx Sports TV (OTCMKTS:AMXX) and Virco Manufacturing (NASDAQ:VIRC)

Maxx Sports TV (OTCMKTS:AMXX) and Virco Manufacturing (NASDAQ:VIRC) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, dividends, risk, institutional ownership, analyst recommendations, earnings and profitability.

Earnings and Valuation

This table compares Maxx Sports TV and Virco Manufacturing”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maxx Sports TV	N/A	N/A	N/A	N/A	N/A
Virco Manufacturing	$266.24 million	0.46	$21.64 million	$1.26	6.23

Virco Manufacturing has higher revenue and earnings than Maxx Sports TV.

Profitability

This table compares Maxx Sports TV and Virco Manufacturing’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maxx Sports TV	N/A	N/A	N/A
Virco Manufacturing	7.99%	17.61%	9.63%

Insider and Institutional Ownership

31.0% of Virco Manufacturing shares are owned by institutional investors. 39.3% of Maxx Sports TV shares are owned by company insiders. Comparatively, 18.1% of Virco Manufacturing shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

Maxx Sports TV has a beta of 2.41, indicating that its share price is 141% more volatile than the S&P 500. Comparatively, Virco Manufacturing has a beta of 0.31, indicating that its share price is 69% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Maxx Sports TV and Virco Manufacturing, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maxx Sports TV	0	0	0	0	0.00
Virco Manufacturing	0	0	1	0	3.00

Virco Manufacturing has a consensus price target of $17.00, indicating a potential upside of 116.56%. Given Virco Manufacturing’s stronger consensus rating and higher probable upside, analysts clearly believe Virco Manufacturing is more favorable than Maxx Sports TV.

Summary

Virco Manufacturing beats Maxx Sports TV on 8 of the 10 factors compared between the two stocks.

About Maxx Sports TV

Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.

About Virco Manufacturing

Virco Mfg. Corporation engages in the design, production, and distribution of furniture in the United States and Canada. The company offers seating products, including 4-leg chairs, cantilever chairs, mobile task chairs and lab stools, tablet armchairs, steel-frame and floor rockers, series stools, hard plastic seating, folding and upholstered stack chairs, and plastic stack and upholstered ergonomic chairs. It also provides activity, butcher block, folding, office, technology, and mobile tables; desks and workstations, and instructor media stations and towers; chair desks and combo units, tablet arm and caster units, mobile workstations, student desks, and returns and credenzas; and computer furniture solutions. In addition, the company provides administrative office furniture, including desks, returns, bookcases, and other items, as well as steel storage cabinets, wardrobe tower cabinets, file credenzas, and mobile pedestals; laboratory furniture comprising steel-based science tables, table bases, lab stools, and wood-frame science tables; mobile furniture, such as mobile tables, mobile cabinets, and mobile chairs for school settings and offices; and handling and storage equipment, and stackable storage trucks. It serves public and private educational institutions, charter schools, convention centers and arenas, hospitality providers, government facilities, and places of worship through its sales and support teams, and dealers' network. Virco Mfg. Corporation was incorporated in 1950 and is headquartered in Torrance, California.