Helen of Troy (NASDAQ:HELE) & CCA Industries (OTCMKTS:CAWW) Head-To-Head Review

CCA Industries (OTCMKTS:CAWW) and Helen of Troy (NASDAQ:HELE) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, risk, earnings, profitability, valuation, dividends and institutional ownership.

Volatility and Risk

CCA Industries has a beta of 0.55, meaning that its stock price is 45% less volatile than the S&P 500. Comparatively, Helen of Troy has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and target prices for CCA Industries and Helen of Troy, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CCA Industries	0	0	0	0	0.00
Helen of Troy	0	3	0	0	2.00

Helen of Troy has a consensus price target of $44.33, indicating a potential upside of 102.07%. Given Helen of Troy’s stronger consensus rating and higher probable upside, analysts plainly believe Helen of Troy is more favorable than CCA Industries.

Profitability

This table compares CCA Industries and Helen of Troy’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CCA Industries	-87.79%	-114.28%	-80.47%
Helen of Troy	-17.89%	8.96%	4.70%

Earnings and Valuation

This table compares CCA Industries and Helen of Troy”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CCA Industries	$7.74 million	0.72	-$6.12 million	($0.77)	-1.10
Helen of Troy	$1.91 billion	0.26	$123.75 million	($14.52)	-1.51

Helen of Troy has higher revenue and earnings than CCA Industries. Helen of Troy is trading at a lower price-to-earnings ratio than CCA Industries, indicating that it is currently the more affordable of the two stocks.

Summary

Helen of Troy beats CCA Industries on 8 of the 11 factors compared between the two stocks.

About CCA Industries

CCA Industries, Inc. manufactures and distributes health and beauty aid products in the United States and internationally. It offers oral health-care products under the Plus+White brand; skin-care products under the Sudden Change and Porcelana brand names; nail treatments under the brand name of Nutra Nail; medicated topical and shave gels under the Bikini Zone brand; depilatories under the Hair Off brand and; perfumes under the brand name of Sunset Cafe. The company markets its products to drug, food, and mass-merchandise retail chains; warehouse clubs; and wholesale beauty-aids through independent sales representatives and distributors, as well as through Internet. CCA Industries, Inc. was incorporated in 1983 and is based in Lyndhurst, New Jersey.

About Helen of Troy

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates in two segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics; and insulated beverageware, including bottles, travel tumblers, drinkware, mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware, and accessories. This segment also provides technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, kid carrier packs, and accessories. The Beauty & Wellness segment offers mass, professional and prestige hair appliances, brushes, grooming tools, and accessories; and prestige shampoos, liquid hair styling products, treatments, and conditioners. This segment also provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans, and humidification, thermometry, water filtration, and air purification consumables. The company sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Hydro Flask, Osprey, Drybar, Hot Tools, Curlsmith, and PUR brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.