Johnson Outdoors (NASDAQ:JOUT) vs. Lazydays (NASDAQ:GORV) Financial Analysis

Johnson Outdoors (NASDAQ:JOUT) and Lazydays (NASDAQ:GORV) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, valuation, risk and analyst recommendations.

Valuation & Earnings

This table compares Johnson Outdoors and Lazydays”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.85 million	0.54	-$26.53 million	($4.46)	-6.94
Lazydays	$871.56 million	0.03	-$163.71 million	($212.31)	-0.03

Johnson Outdoors has higher earnings, but lower revenue than Lazydays. Johnson Outdoors is trading at a lower price-to-earnings ratio than Lazydays, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 89.7% of Lazydays shares are held by institutional investors. 28.0% of Johnson Outdoors shares are held by company insiders. Comparatively, 0.5% of Lazydays shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Johnson Outdoors and Lazydays’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-8.23%	-9.90%	-7.15%
Lazydays	-21.54%	-118.18%	-14.33%

Analyst Ratings

This is a summary of recent ratings and price targets for Johnson Outdoors and Lazydays, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	0	0	0	0	0.00
Lazydays	0	2	0	0	2.00

Lazydays has a consensus target price of $60.00, suggesting a potential upside of 866.18%. Given Lazydays’ stronger consensus rating and higher possible upside, analysts clearly believe Lazydays is more favorable than Johnson Outdoors.

Risk & Volatility

Johnson Outdoors has a beta of 0.78, meaning that its share price is 22% less volatile than the S&P 500. Comparatively, Lazydays has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500.

Summary

Johnson Outdoors beats Lazydays on 7 of the 13 factors compared between the two stocks.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About Lazydays

Lazydays Holdings, Inc. operates recreational vehicle (RV) dealerships under the Lazydays name in the United States. The company offers RV sales, RV-repair and services, financing and insurance products, third-party protection plans, and after-market parts and accessories. It also operates the Lazydays RV resort at Tampa, Florida. The company was founded in 1976 and is based in Tampa, Florida.