RE/MAX (NYSE:RMAX) vs. Millrose Properties (NYSE:MRP) Critical Contrast

RE/MAX (NYSE:RMAX) and Millrose Properties (NYSE:MRP) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

Profitability

This table compares RE/MAX and Millrose Properties’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
RE/MAX	3.19%	-51.38%	4.88%
Millrose Properties	N/A	3.81%	2.93%

Analyst Ratings

This is a summary of recent recommendations and price targets for RE/MAX and Millrose Properties, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RE/MAX	1	1	0	0	1.50
Millrose Properties	0	1	3	0	2.75

RE/MAX presently has a consensus price target of $9.00, indicating a potential upside of 8.45%. Millrose Properties has a consensus price target of $37.38, indicating a potential upside of 16.58%. Given Millrose Properties’ stronger consensus rating and higher possible upside, analysts clearly believe Millrose Properties is more favorable than RE/MAX.

Insider & Institutional Ownership

93.2% of RE/MAX shares are owned by institutional investors. 6.8% of RE/MAX shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares RE/MAX and Millrose Properties”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RE/MAX	$307.68 million	0.54	$7.12 million	$0.47	17.66
Millrose Properties	$410.96 million	12.95	-$246.22 million	$1.70	18.86

RE/MAX has higher earnings, but lower revenue than Millrose Properties. RE/MAX is trading at a lower price-to-earnings ratio than Millrose Properties, indicating that it is currently the more affordable of the two stocks.

Summary

Millrose Properties beats RE/MAX on 8 of the 13 factors compared between the two stocks.

About RE/MAX

RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. It operates through Real Estate, Mortgage, and Marketing Funds segments. The company offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. It also provides kvCORE platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.

About Millrose Properties

Millrose Properties, Inc. is a real estate investment and management company that focuses on acquiring, developing, and managing high-quality commercial properties. They are headquartered in Purchase, New York.