Analyzing Viking (NYSE:VIK) and Town Sports International (OTCMKTS:CLUBQ)

Viking (NYSE:VIK) and Town Sports International (OTCMKTS:CLUBQ) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

Valuation and Earnings

This table compares Viking and Town Sports International”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viking	$5.33 billion	4.74	$152.33 million	$1.85	30.81
Town Sports International	N/A	N/A	N/A	N/A	N/A

Viking has higher revenue and earnings than Town Sports International.

Profitability

This table compares Viking and Town Sports International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viking	13.99%	-374.71%	8.94%
Town Sports International	N/A	N/A	N/A

Insider & Institutional Ownership

98.8% of Viking shares are held by institutional investors. 32.2% of Town Sports International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Viking and Town Sports International, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viking	1	6	9	0	2.50
Town Sports International	0	0	0	0	0.00

Viking currently has a consensus price target of $58.93, suggesting a potential upside of 3.40%. Given Viking’s stronger consensus rating and higher possible upside, research analysts plainly believe Viking is more favorable than Town Sports International.

Summary

Viking beats Town Sports International on 7 of the 9 factors compared between the two stocks.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.

About Town Sports International

Town Sports International Holdings, Inc., together with its subsidiaries, owns and operates fitness clubs in the Northeast and Mid-Atlantic regions of the United States. The company's clubs offer special purpose rooms for group fitness classes; and other exercise programs, as well as accommodate cardiovascular and strength-training equipment. Its clubs also provide amenities, including swimming pools, racquet and basketball courts, and functional training zones, as well as babysitting services; and fee-based program services, which comprise personal and small group training, children's programs, and summer camps for kids. The company sells its memberships through direct sales at the club level, as well as corporate and group sales; and through its Websites. As of December 31, 2019, it owned and operated 186 fitness clubs. The company was founded in 1973 and is based in Jupiter, Florida.