Contrasting SOBR Safe (NASDAQ:SOBR) and Datatec (OTCMKTS:DTTLY)

Datatec (OTCMKTS:DTTLY) and SOBR Safe (NASDAQ:SOBR) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, institutional ownership, earnings, valuation and profitability.

Volatility and Risk

Datatec has a beta of 0.31, meaning that its stock price is 69% less volatile than the S&P 500. Comparatively, SOBR Safe has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500.

Earnings & Valuation

This table compares Datatec and SOBR Safe”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Datatec	$3.64 billion	0.29	$59.18 million	N/A	N/A
SOBR Safe	$210,000.00	14.48	-$8.61 million	($141.04)	-0.01

Datatec has higher revenue and earnings than SOBR Safe.

Analyst Ratings

This is a summary of recent recommendations for Datatec and SOBR Safe, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Datatec	0	0	0	0	0.00
SOBR Safe	1	0	0	0	1.00

Institutional and Insider Ownership

7.9% of SOBR Safe shares are held by institutional investors. 0.1% of SOBR Safe shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Datatec and SOBR Safe’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Datatec	N/A	N/A	N/A
SOBR Safe	-2,265.66%	-93.26%	-78.71%

About Datatec

Datatec Limited, together with its subsidiaries, provides information and communication technology (ICT) solutions and services worldwide. It operates in four segments: Westcon International, Logicalis International, Logicalis Latin America, and Corporate and Management Consulting. The company distributes cyber security, network infrastructure, unified collaboration products, data centre solutions, and channel services; and offers financing/leasing solutions for ICT customers. It offers solutions through a network of service providers, systems integrators, and specialty resellers under the Westcon and Comstor brands. The company also provides digital services; and strategic, trusted advisory, modeling, and market intelligence services to the telecoms, media, and technology industries. Datatec Limited was founded in 1986 and is headquartered in Sandown, South Africa.

About SOBR Safe

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company provides SOBRcheck, a stationary identification and alcohol monitoring product; and SOBRsure, a transdermal, alcohol-detecting wearable band. It also offers SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution for applications in probation management, fleet and facility, alcohol rehabilitation, and youth drivers. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.