DB Fitzpatrick & Co Inc Buys 2,286 Shares of Salesforce Inc. $CRM

DB Fitzpatrick & Co Inc lifted its stake in shares of Salesforce Inc. (NYSE:CRM) by 70.8% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 5,516 shares of the CRM provider’s stock after acquiring an additional 2,286 shares during the quarter. Salesforce makes up approximately 1.2% of DB Fitzpatrick & Co Inc’s holdings, making the stock its 28th biggest position. DB Fitzpatrick & Co Inc’s holdings in Salesforce were worth $1,307,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Avantax Advisory Services Inc. boosted its holdings in Salesforce by 4.0% in the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock worth $23,814,000 after buying an additional 3,387 shares during the period. Grant Private Wealth Management Inc bought a new stake in Salesforce during the third quarter valued at about $1,458,000. Advyzon Investment Management LLC lifted its position in shares of Salesforce by 57.4% in the second quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock valued at $514,000 after acquiring an additional 687 shares in the last quarter. Atalanta Sosnoff Capital LLC boosted its stake in shares of Salesforce by 8.5% in the second quarter. Atalanta Sosnoff Capital LLC now owns 206,614 shares of the CRM provider’s stock worth $56,342,000 after acquiring an additional 16,176 shares during the period. Finally, Country Club Bank grew its position in shares of Salesforce by 337.8% during the third quarter. Country Club Bank now owns 20,632 shares of the CRM provider’s stock worth $5,057,000 after purchasing an additional 15,919 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Insider Buying and Selling

In other news, Director David Blair Kirk bought 1,936 shares of Salesforce stock in a transaction dated Wednesday, December 17th. The shares were acquired at an average price of $258.64 per share, with a total value of $500,727.04. Following the completion of the purchase, the director owned 10,677 shares in the company, valued at $2,761,499.28. The trade was a 22.15% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, insider Parker Harris sold 134,662 shares of the firm’s stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the sale, the insider owned 139,767 shares of the company’s stock, valued at $32,803,314.90. This trade represents a 49.07% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 170,784 shares of company stock worth $40,538,939. 3.00% of the stock is currently owned by corporate insiders.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Wall Street Analyst Weigh In

CRM has been the topic of several recent analyst reports. Sanford C. Bernstein reissued an “underperform” rating on shares of Salesforce in a research note on Thursday, December 4th. UBS Group reiterated a “neutral” rating and set a $260.00 price objective on shares of Salesforce in a research report on Thursday, December 4th. Bank of America lowered their target price on shares of Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a report on Monday, November 17th. Deutsche Bank Aktiengesellschaft raised their target price on shares of Salesforce from $340.00 to $360.00 and gave the company a “buy” rating in a research note on Thursday, December 4th. Finally, KeyCorp decreased their price target on shares of Salesforce from $440.00 to $400.00 and set an “overweight” rating on the stock in a research note on Thursday, September 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, Salesforce presently has a consensus rating of “Moderate Buy” and a consensus price target of $326.68.

Salesforce Stock Performance

Shares of NYSE:CRM opened at $259.64 on Monday. The firm has a fifty day simple moving average of $246.94 and a two-hundred day simple moving average of $251.67. Salesforce Inc. has a 52 week low of $221.96 and a 52 week high of $367.09. The company has a quick ratio of 0.98, a current ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $243.29 billion, a P/E ratio of 34.67, a PEG ratio of 1.94 and a beta of 1.25.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. During the same quarter last year, the firm earned $2.41 EPS. The firm’s revenue for the quarter was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be given a dividend of $0.416 per share. The ex-dividend date of this dividend is Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s payout ratio is currently 22.16%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.