Amazon.com, Inc. (NASDAQ:AMZN) Receives Average Rating of “Moderate Buy” from Analysts

Shares of Amazon.com, Inc. (NASDAQ:AMZN) have been assigned a consensus recommendation of “Moderate Buy” from the sixty-one ratings firms that are presently covering the stock, MarketBeat Ratings reports. Three research analysts have rated the stock with a hold rating, fifty-six have given a buy rating and two have assigned a strong buy rating to the company. The average 1 year price objective among brokerages that have covered the stock in the last year is $295.50.

AMZN has been the topic of a number of research analyst reports. Bank of America increased their target price on Amazon.com from $272.00 to $303.00 and gave the stock a “buy” rating in a report on Wednesday, December 3rd. CIBC lifted their target price on Amazon.com to $315.00 in a research note on Monday, October 20th. Citizens Jmp reaffirmed a “market outperform” rating and issued a $300.00 price target on shares of Amazon.com in a research note on Wednesday, December 3rd. Robert W. Baird set a $285.00 price objective on Amazon.com and gave the company an “outperform” rating in a report on Friday, October 31st. Finally, Pivotal Research raised their target price on shares of Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st.

Insider Activity

In other news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the transaction, the chief executive officer owned 493,507 shares in the company, valued at $123,391,555.21. This represents a 4.27% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 82,234 shares of company stock valued at $19,076,767 in the last three months. 10.80% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of AMZN. Wilson Asset Management International PTY Ltd. acquired a new position in Amazon.com in the 2nd quarter valued at about $11,102,000. ARK Investment Management LLC increased its holdings in shares of Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after buying an additional 86,978 shares during the last quarter. Buckhead Capital Management LLC raised its position in shares of Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after buying an additional 3,948 shares during the period. Flaharty Asset Management LLC lifted its holdings in Amazon.com by 87.7% in the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock valued at $968,000 after acquiring an additional 2,377 shares during the last quarter. Finally, Border to Coast Pensions Partnership Ltd lifted its holdings in Amazon.com by 6.0% in the second quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after acquiring an additional 63,924 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Third Point raised its stake in Amazon, signaling confidence from a well-known activist investor and adding buying pressure from funds that track or follow marquee holders. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Positive Sentiment: Technical/order-flow traders flagged a Power Inflow alert around $230.21, a bullish short-term signal that can attract momentum traders and help lift the intraday price. Amazon Shares Hit Intraday High After Key Trading Signal
• Positive Sentiment: Amazon announced new AI integrations for Alexa with partners including Expedia, Yelp, Angi and Square — a product push that supports service revenue growth and AI monetization opportunities. Amazon Intros AI Integrations For Alexa With Square, Expedia, Yelp and Angi
• Positive Sentiment: Multiple analysts continue to reiterate Buy ratings and $300+ price targets, and firms like BMO have lifted AWS growth forecasts — reinforcing a bullish medium-term narrative tied to AI-driven cloud demand. That analyst backing supports investor conviction. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
• Neutral Sentiment: Amazon Now (ultra-fast urban delivery) and continued AWS execution are framed as catalysts, but investors are waiting for proof that speed scales without margin damage — so these are potential positives that need execution. Amazon Now Delivery Push Could Boost Its 2026 Outlook
• Negative Sentiment: Zoox, Amazon’s self-driving unit, is recalling 332 U.S. vehicles over an automated-driving software error — a regulatory and execution risk that could draw scrutiny and near-term costs. Amazon’s Zoox to recall 332 US vehicles over software error, NHTSA says
• Negative Sentiment: Sen. Elizabeth Warren and others are probing whether big cloud/AI players are shifting data-center energy costs onto consumers — a regulatory risk that could pressure sentiment around AWS and broader policy exposure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
• Neutral Sentiment: Bolivia’s decree to allow satellite ISPs mentions companies (including Amazon) planning data-center investment — a longer-term market expansion note but unlikely to move the stock immediately. Bolivia lifts restrictions on satellite companies like Starlink to upgrade its internet connectivity

Amazon.com Stock Performance

NASDAQ AMZN opened at $232.14 on Wednesday. The firm has a market capitalization of $2.48 trillion, a P/E ratio of 32.79, a P/E/G ratio of 1.57 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com has a 1-year low of $161.38 and a 1-year high of $258.60. The business’s 50-day simple moving average is $230.01 and its 200-day simple moving average is $225.92.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter in the prior year, the business earned $1.43 earnings per share. The company’s revenue was up 13.4% compared to the same quarter last year. Equities analysts predict that Amazon.com will post 6.31 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.